Director, Digital Experience

Reposted Yesterday
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30360, Atlanta, GA
In-Office
Senior level
Consumer Web • eCommerce • Retail
The Role
The Director, Digital Experience will lead strategy and performance of WhiteCap.com, enhancing user engagement and overseeing digital marketing efforts.
Summary Generated by Built In

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Job Summary

Responsible for owning the strategy and performance of WhiteCap.com, ensuring it delivers a smooth, engaging, and brand-aligned experience.  Responsible for improving usability, content, and conversion, turning the website into a key driver of customer satisfaction and business growth.

Major Tasks, Responsibilities and Key Accountabilities

Defines and executes the strategic vision for WhiteCap.

Leads UX improvements in navigation, search, and personalization.

Uses data and testing to drive conversion and engagement.

Manages digital advertising budget and vendor performance.

Oversees content and merchandising strategy with Marketing and Category teams.

Collaborates across teams to deliver site updates and campaigns.

Mentors associates and builds a high-performing team.

Champions innovation and customer-first thinking.

Nature and Scope

  • Problems are typically defined by higher level leadership. Problems are difficult. Solutions require analysis and investigation.

  • Decides how to achieve planned results within an organization's plans, policies, and guidelines. May set or change plans/goals within respective department or area.

  • May manage department via multiple layers of managers OR directly supervise a staff of professional individual contributors at the senior or technical advisor level.

Work Environment

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

  • Typically requires overnight travel less than 5% of the time.

Education and Experience

  • Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred Qualifications

  • 10+ years of progressive leadership experience with a strong focus on eCommerce, omnichannel and/or sales and experience overseeing strategy.

  • Proven experience building and leading digital teams, experience working within a Product Operating Model.

  • Strong understanding of UX and performance metrics.

  • Experience with digital marketing and content strategy.

  • Skilled communicator and collaborator.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.

Top Skills

Content Strategy
Digital Marketing
Ecommerce
Ux
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The Company
Norcross, , Georgia
5,465 Employees

What We Do

White Cap and its affiliates serve as a one-stop shop, providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing products, and safety products to professional contractors by meeting their distinct and customized supply needs in non-residential, infrastructure, and residential end markets. White Cap operates approximately 500 branches across North America with more than 10,500 employees supporting approximately 200,000 customers.

For more information about White Cap, visit about.whitecap.com

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