The Director of Digital Engineering will lead a cross-disciplinary team responsible for defining and executing the strategic direction of technology products to meet stakeholder needs and business objectives. This role oversees the development, integration, and optimization of marketing technology platforms to enable data-driven marketing and personalized customer experiences.
You will manage and mentor a platform group that includes Solution Architects, Technical Architects, Product Owners, Business Analysts, System Analysts, and Software Engineers. Direct management responsibilities include 2–3 Product Owners and 2–3 Software Engineering Managers, while working closely with Solution and Technical Architects to ensure platform success.
The scope includes overseeing the MarTech stack—such as CDP, Marketing Cloud, segmentation tools, audience management, and social engagement platforms—ensuring seamless data activation across channels.
Essential Job Functions:Strategic Leadership:
- Define and lead the strategic direction of software application products.
- Collaborate with leadership, architecture, Information Security, and stakeholders to establish product strategy and a 3-year roadmap.
Team Management & Mentorship:
- Manage and mentor technical leaders responsible for project plans, feature requirements, product quality, system design, software releases, and defect resolution.
- Ensure alignment with platform standards through collaboration with Technical Architects.
Product Ownership:
- Guide Product Owners and Software Engineering Managers in defining user experience, wireframes, and prototypes.
- Ensure deliverables meet customer needs and adhere to user-centered design principles.
Requirements Translation:
- Enable teams to translate customer requirements into product specifications.
- Communicate technical concepts in business terms to train internal teams and stakeholders.
Technical & Security Alignment:
- Partner with Technical Architects, Solution Architects, and Information Security to meet technical and security requirements.
Operational Oversight:
- Oversee platform operations, including status reporting, release coordination, product demonstrations, competitive analysis, and RFP responses.
- Manage external contractors and vendors to enhance platform capabilities.
Cross-Functional Collaboration:
- Work effectively with ITS departments to ensure alignment with organizational objectives.
Budget & KPI Management:
- Manage expense budgets, establish KPIs, and track/report performance metrics.
- Set goals to meet stakeholder needs effectively.
Leadership & Development:
- Mentor and guide technical resources responsible for platform delivery, maintenance, and performance across 2–3 product teams.
Knowledge & Skills:
- Strong understanding of software technologies and ability to troubleshoot and resolve technical issues.
- Knowledge of hardware, software, and firewall setup.
- Ability to articulate both business and IT needs/issues to diverse groups.
- Excellent project management skills.
- Exceptional written and verbal communication skills.
- Ability to interact effectively with team members and business users.
- Knowledge of technology skills and best practices.
Education & Experience:
- Bachelor’s degree in Engineering or a related field (required).
- 8+ years of experience in Information Technology.
- 4+ years of management experience.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Top Skills
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ®
At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.”
As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude.
To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.









