Director of Digital & E-Commerce, India and South Asia

Posted 2 Days Ago
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Gurugram, Haryana, IND
In-Office
Senior level
Hospitality
The Role
Leads digital and e-commerce strategy across Accor’s India and South Asia hotels. Responsibilities include web performance, SEM, social media, microsites, localized campaigns, OTA partnerships, rate parity, hotel support, training, audits, and performance analysis across PPC, display, metasearch, and email channels. The role also ensures alignment with global safety, quality, sustainability, and ISO standards.
Summary Generated by Built In
Company Description

We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.

We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups . 

Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.

Job Description

  • Lead the Digital & Web Strategy implementation to strengthen hotel web performance across the India and South Asia Region.
  • Drive Direct Digital Marketing initiatives including SEM, website animation, microsite development, localized campaigns, social media, and OTA marketing programs.
  • Optimize Indirect Digital Marketing through strategic OTA partnerships, ensuring rate parity and compliance with Accor’s Best Price Guarantee.
  • Provide ongoing support to hotels on digital marketing strategies; conduct audits, workshops, and implement training programs to enhance digital capability.
  • Deliver data-driven insights through analysis of PPC, display, metasearch, and email marketing campaigns, tracking online performance across all channels.
  • Uphold safety, quality, and sustainability standards in alignment with Accor’s global policies and ISO certifications.

Qualifications

  • Master’s Degree in Marketing, Digital Marketing, or a related field is required with Minimum of 5 years of Digital Marketing experience
  • Strong knowledge of digital marketing tools, SEM, OTA programs, and social media strategies.
  • Proven track record in driving digital performance and managing large-scale online campaigns.
  • Excellent analytical, communication, and stakeholder management skills.
  • Experience in the hospitality or travel industry will be an added advantage.

Additional Information

  • High proficiency in Microsoft Excel and PowerPoint for analysis and reporting.
  • Excellent communication and stakeholder management skills.
  • Highly proactive, with the ability to manage multiple priorities and meet tight deadlines.
  • Strong team player, capable of working effectively in a dynamic, fast-paced environment.
  • Knowledge of TARS, Accor distribution systems, and pricing strategies preferred.
  • Positive, “can-do” attitude with a solution-oriented mindset.

Skills Required

  • Master’s degree in Marketing, Digital Marketing, or a related field
  • Minimum five years of digital marketing experience
  • Strong knowledge of digital marketing tools, SEM, OTA programs, and social media strategies
  • Proven track record driving digital performance and managing large-scale online campaigns
  • Strong analytical, communication, and stakeholder management skills
  • High proficiency in Microsoft Excel and PowerPoint for analysis and reporting
  • Experience in the hospitality or travel industry
  • Knowledge of TARS, Accor distribution systems, and pricing strategies
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The Company
HQ: Paris
77,633 Employees

What We Do

We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

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