About the Role
Rag & bone is seeking a Director of Digital Analytics & Insights to lead our data-driven strategy for understanding customer behavior and optimizing site performance. This role will own the analytics roadmap, ensuring actionable insights that drive conversion, engagement, and retention across digital channels. You will partner with marketing, product, site merchandising, and technology teams to deliver advanced analytics, reporting, and predictive modeling.
Key Responsibilities
- Develop and lead the customer and site analytics strategy, aligning with business objectives and KPIs.
- Oversee implementation and governance of analytics tools (e.g., Google Analytics, ActionIQ).
- Analyze customer journeys, segmentation, and lifetime value to inform personalization and targeting strategies.
- Drive site performance analysis, including funnel optimization, A/B testing, and conversion rate improvement.
- Build dashboards and reporting frameworks for executive and operational teams.
- Lead attribution modeling and ROI analysis for marketing and site initiatives.
- Partner with data engineering to ensure data integrity and accessibility.
- Manage a team of analysts and foster a culture of data-driven decision-making.
- Stay ahead of industry trends in analytics, privacy regulations, and emerging technologies.
- 8+ years of experience in digital analytics, with at least 3 years in a leadership role.
- Expertise in web analytics platforms (Google Analytics), CDP (ActionIQ), and data visualization tools (Looker).
- Strong understanding of eCommerce KPIs, customer behavior analysis, and site optimization.
- Experience with SQL and data manipulation; familiarity with predictive modeling and machine learning is a plus.
- Excellent communication skills and ability to influence senior stakeholders.
- Proven track record of building and leading high-performing analytics teams.
- Experience with Customer Data Platforms (CDPs) and personalization engines.
- Experience with web analytics platforms (Google Analytics)
- Knowledge of privacy and data compliance (GDPR, CCPA).
- Familiarity with experimentation platforms.
- Familiarity with Shopify
- Strong business acumen and ability to translate insights into action.
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make Shit Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Top Skills
What We Do
Interested in joining one of the most dynamic fashion brands in the world? To view and apply to all headquarter and retail jobs at rag & bone, please visit our website and careers page: http://www.rag-bone.com/careers From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic. Inspired by a desire to create beautifully constructed clothes, rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing the brand’s core philosophy. With a downtown sensibility, signature clean silhouettes and an inherent integrity, rag & bone continuously redefines urban style. In 2007, rag & bone won the Swarovski Award for emerging talent in Menswear and in 2010, the brand was bestowed the industry’s most prestigious honor when named Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA). rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, Standard Issue, footwear and accessories collections. rag & bone operates 35 stores worldwide, ten of which are in New York City. Stores are also located in Washington, D.C.; Boston, Massachusetts; Dallas, Texas; Los Angeles, California; Greenwich, Connecticut; Aspen, Colorado; and Bal Harbour, Florida. International stores are located in London, UK; Tokyo, Japan; Bangkok, Thailand; Taipei, Taiwan and Hong Kong. rag & bone is also available in boutiques and department stores in over 53 countries worldwide.
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