The Role
Lead developer-focused marketing strategy to grow Arm's brand among developers. Define developer personas, craft technical narratives and messaging, manage a team of technical marketers and evangelists, support product launches, partner on campaigns producing developer content (blogs, videos, tutorials), and measure and optimize initiatives using KPIs and data-driven insights.
Summary Generated by Built In
The Arm Developer Marketing Team is a strategic part of Arm's Marketing organization, driving technical engagements with our developer audience. We are seeking a visionary and results-motivated Director of Developer Marketing to lead our efforts in growing our brand presence within the developer community.
Job Overview:
In this high-impact role, you will shaping and implementing strategies that elevate our developer brand and amplify our developer narratives. This is an excellent opportunity for a leader who understands the unique needs of developers and knows how to craft compelling narratives, key messages and content.
Responsibilities:
Required Skills and Experience :
Nice to Have:
In Return:
You have an opportunity to build the Arm developer brand from the ground up and have a direct impact on the solutions, tools and messaging Arm delivers to this audience.
Job Overview:
In this high-impact role, you will shaping and implementing strategies that elevate our developer brand and amplify our developer narratives. This is an excellent opportunity for a leader who understands the unique needs of developers and knows how to craft compelling narratives, key messages and content.
Responsibilities:
- Develop and Drive Developer Awareness Strategy: Lead the creation and execution of comprehensive developer awareness strategies that align with company goals.
- Define Developer Audience: Collaborate with cross-functional teams to define key developer personas, segment the audience, and understand the segment's problems, preferences, and motivations.
- Build and Evolve Developer Narratives: Create a messaging framework driving key themes and narratives that highlights the value of our products, tools and software in solving real-world developer challenges.
- Develop a Team of Technical Marketers: This role will manage a team of technical marketing managers and evangelists passionate about driving narratives and producing content for Arm developers
- Assist with Campaign Strategy: Partner with campaigns teams to develop educational, thought leadership, and product-specific content (e.g., blogs, videos, tutorials) that resonates with developers and scales across channels.
- Product Launch Support: Collaborate with product teams to ensure successful product and feature launches, highlighting technical innovations in ways that matter to developers.
- Measure and Optimize: Establish key performance indicators to measure the effectiveness of developer marketing initiatives, adjusting strategies based on data-driven insights.
Required Skills and Experience :
- 8+ years of proven experience in developer marketing or related technical marketing roles
- Hands-on development or engineering experience in cloud, mobile or AI. Know basic coding, understand an architecture, and can conceptualize developer solutions.
- Deep understanding of developer personas and communities, with a talent for building authentic relationships.
- Excellent storytelling and content development skills, with experience crafting narratives that resonate with technical audiences.
- Familiarity with a breadth of developer tools, frameworks, and platforms
Nice to Have:
- Ability to establish relationships across the organization and cultivate influence
- Ability to manage multiple priorities and work successfully in a fast-paced, dynamic environment
- Commitment to improvement and an open mind!
In Return:
You have an opportunity to build the Arm developer brand from the ground up and have a direct impact on the solutions, tools and messaging Arm delivers to this audience.
Skills Required
- 8+ years of experience in developer marketing or related technical marketing roles
- Hands-on development or engineering experience in cloud, mobile, or AI
- Basic coding knowledge and ability to conceptualize developer solutions and architectures
- Deep understanding of developer personas and communities and ability to build authentic relationships
- Excellent storytelling and content development skills for technical audiences
- Familiarity with a breadth of developer tools, frameworks, and platforms
- Ability to establish relationships across the organization and cultivate influence
- Ability to manage multiple priorities in a fast-paced environment
- Commitment to continuous improvement and openness to feedback
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The Company
What We Do
We bring brilliant people together in a global ecosystem that is sparking the world’s potential. Arm technology enables specialized processing built on the economics, design freedom and accessibility of general-purpose compute that has, so far, led to more than 180 billion chips being shipped by our partners.
Why Work With Us
At Arm, we build the future of computing, powering everything from smartphones to AI. Our 10x mindset drives bold thinking and deep collaboration to solve complex problems together. With a people first culture, flexible work, and strong support for growth and wellbeing, your ideas can make a global impact while your career thrives.
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Arm Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
