At Cloudflare, our mission is bold yet simple: to help build a better Internet. Our global network handles trillions of requests each month, protecting and accelerating applications without added hardware, software, or code changes. Our Developer Platform, including Workers, Workers AI, R2, KV, Durable Objects, and Pages, empowers developers to build and deploy applications globally, faster than ever before.
About the Team
The Developer GTM organization is a startup within Cloudflare, driving how we attract, inspire, and grow the next generation of builders. We are redefining what developer acquisition looks like in a world where AI and distributed agents are reshaping the stack. Our mission is to create new pathways for developers to discover Cloudflare, whether through ecosystem partnerships, high impact content, or creative field engagement.
We are builders, storytellers, and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.
About the Role
Build and run the Developer GTM engine for APAC. You'll set the plan, run the cadence, and act as the in-region proxy for our global Directors (Solution Strategists, Solution Architects, Technical Success). You'll help recruit exceptional talent, keep standards high, and turn usage into durable revenue while keeping developers' experience front and center on Cloudflare's global network.
What You Will Do
- Own the APAC plan and number: activation, expansion, pipeline, bookings.
- Run the cadence: weekly usage radar, pipeline triage, stuck-deal unblock, strategic deal reviews (with win/loss).
- Be the in-region proxy: align proposals/packaging/"give-get"; route approvals with Finance/Legal; enforce AE handoffs.
- Turn launches into pipeline: partner with Marketing & DevRel to land programs that produce PQLs and verified deployments.
- Enable the field at scale: publish workload playbooks, talk tracks, calculators; drive adoption with Sales leaders.
- Act on telemetry: surface next-best actions, expansion paths, and strategic accounts; focus resources where impact is highest.
- Recruit and develop talent: hire great managers/ICs, set clear goals, coach for performance.
- Remove blockers fast: security/legal, deal desk, product gaps, own the escalation path.
- Close the loop: deliver quantified pricing/packaging/roadmap signals to Product/PMM and track $ impact.
- Forecast with precision: call risks and upside early; communicate clearly to regional Sales and HQ.
Who You Are
- Builder with range: 10+ years across developer platforms (solutions/pre-sales, technical success, or commercial architecture), including 4+ years leading managers in APAC.
- Technically credible: Comfortable reviewing designs, code-level tradeoffs, and reference architectures; peers with Directors of SAs/Technical Success.
- Commercially fluent: Strong grasp of consumption pricing, commits, proposals, and approvals; partners naturally with Sales, Finance, Legal.
- Operator, not theorist: You design operating models, write crisp narratives, and drive execution across ANZ, SEA, Japan, Korea, and India.
- Clear communicator: Concise writer and presenter, from developer ICs to C-level; excellent cross-cultural leadership.
- Nice to have: Startup/digital-native focus, marketplace/partner exposure, additional APAC languages.
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Cloudflare Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
