Director, Demand UK&I

Posted 13 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Software
The Role
The Director, Demand for UK&I will drive regional pipeline performance, cultivate agency relationships, and optimize demand execution while fostering a high-performance culture.
Summary Generated by Built In
About impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products— Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com:

As the Director, Demand for UK&I, you will be the driving force behind our regional growth, bridging the gap between Marketing and Channel Partnerships to build a world-class pipeline engine. You won't just manage targets; you'll shape our go-to-market playbook and foster a high-performance culture that empowers our agency partners and sales teams to win. This is a high-impact opportunity to lead strategic demand execution in one of our most vital global markets during a pivotal phase of expansion.

What You'll Do:
  • Drive regional pipeline performance by overseeing all local Marketing and Channel Partnership activities to ensure consistent delivery against revenue goals.
  • Cultivate strategic agency relationships by acting as a trusted advisor and escalation point for key partners, ensuring high-quality co-marketing results and new bookings.
  • Lead regional event strategy in collaboration with Global Marketing to ensure flawless execution and measurable pipeline impact across the UK&I.
  • Optimize demand execution by refining GTM messaging with cross-functional teams and ensuring seamless process adherence across CRM and marketing automation tools.
  • Deliver actionable growth insights through accurate pipeline forecasting, budget tracking, and ROI reporting to maintain operational excellence.
  • Foster a high-performance culture through hands-on coaching and motivation, helping the regional team identify and scale new partnership channels.
What You Bring:
  • 5+ years of experience in Marketing and Partnerships teams within a high-growth SaaS environment, with a proven track record of exceeding targets.
  • 6+ years of expertise in partner marketing (affiliate or influencer), bringing deep strategic knowledge of the industry and the agency ecosystem.
  • Strong relationship-building skills with a demonstrated ability to win trust and align diverse stakeholders toward shared business goals.
  • Technical fluency with Salesforce and marketing automation platforms, alongside the ability to master the impact.com platform quickly.
  • Strategic adaptability and the business acumen to switch seamlessly between hands-on campaign execution and high-level partnership strategy.
  • A proactive, collaborative mindset that thrives in a fast-paced environment and enjoys presenting to both small and large audiences.
Nice to Have:
  • Existing network within the UK&I agency landscape.
  • Experience navigating complex, competitive SaaS markets.
Benefits and Perks:

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

  • Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
  • Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
  • A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
  • Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
  • Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
  • Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

Top Skills

Impact.Com Platform
Marketing Automation Platforms
Salesforce
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The Company
HQ: Santa Barbara, CA
824 Employees
Year Founded: 2008

What We Do

Impact is transforming the way enterprises manage and optimize all types of partnerships. Our Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner life cycle to activate rapid growth through the emerging Partnership Economy™. Impact was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint. From the beginning, we disrupted the industry by moving away from the traditional affiliate network model and instead introducing a SaaS technology platform for performance marketing professionals to better grow and manage all their revenue generating partnerships.

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