Director of Demand Generation
Employment Type
Full time In Dallas, Texas
The Director of Demand Generation will partner closely with the Head of Marketing to continue building a high-performing inbound engine that drives predictable pipeline and revenue. This role manages the Demand Gen team and oversees the entire inbound marketing funnel. This position is ideal for someone who thrives in a fast-paced environment, has a strong command and experience fueling B2B SaaS growth, and can bring fresh ideas, strategic rigor, and operational excellence to a function that already has strong foundations.
Responsibilities
- Own the entire demand gen funnel for new business (MQL → Pipeline → Revenue).
- Develop and refine quarterly plans, forecasts, and revenue-focused demand strategies in partnership with the Head of Marketing.
- Continuously optimize funnel performance, audience targeting, messaging, and conversion rates.
- Provide strategic leadership across all paid channels (search, social, YouTube, retargeting).
- Partner with the Sr. Paid Media Manager to guide testing, budgets, and performance improvements.
- Explore and validate new channel opportunities to expand inbound volume efficiently.
- Own email nurture and inbound sequences for new business.
- Lead targeted ABM campaigns, referral-driven programs, and inbound sales acceleration plays.
- Drive website and landing page optimization (with support from dev/agency partners).
- Own experimentation frameworks for messaging, offers, and conversion improvements.
- Collaborate closely with a team here to support you across Content & Product Marketing, Design, RevOps, Sales and more.
Requirements
- 6–10+ years in B2B SaaS demand generation, growth marketing, or digital acquisition roles.
- Experience scaling successful inbound engines for SMB or mid-market audiences.
- Experience owning website performance and CRO
- Strong understanding of Salesforce, GA4, attribution models, and performance analytics.
- Expertise in paid media strategy and multi-channel campaign development.
- Experience leading small teams and working cross-functionally with sales, RevOps, and creative teams.
- Highly data-driven, experimentation-minded, and comfortable owning pipeline targets.
- Comfortable working in a fast-moving, growth-oriented environment.
- Dallas-based (required).
Why FieldPulse?
- Collaborative Culture: We believe in working together, learning from one another, and building lasting relationships.
- Growth Opportunities: As a fast-growing company, FieldPulse is the perfect place to launch your career and grow with us.
- Supportive Environment: You’ll be part of a team that is committed to your personal and professional development. We encourage open feedback and provide the resources needed for success.
- Impactful Work: Your contributions will make a direct impact on the growth and success of FieldPulse.
What We Offer:
- Covered Medical Insurance
- Dental & Vision Benefits
- Paid Parental Leave
- Catered Lunches Monday-Friday
- Class Pass, Netflix, HBO, Hulu, and Peloton subscriptions
- 401k
Top Skills
What We Do
FieldPulse is an all-in-one application to run your field service business.
Cut down on administrative tasks and endless paperwork. With FieldPulse, you can schedule jobs, send itemized estimates and invoices, and even receive payments through your phone.
Increase your team’s efficiency by keeping them updated and on-track. Your team can see job and client details, track assigned tasks, and provide status updates.
Manage customer information, log comments, and keep track of past jobs and invoices. Know your customer better than ever and never lose track of payments.
