Director of Demand Generation

About Hearth

Hearth is on a mission to empower America's small business professionals to build growing, profitable companies. In a $600B/year fragmented market where 50-80% of home services companies fail within five years, we're building the essential operational financial infrastructure to power the next generation of small businesses.

Current Metrics:

• $26M Annual Recurring Revenue (ARR)
• 30%+ Year-over-Year Growth
• 12,000+ Contractors Served
• $4B+ Annual Transaction Volume

The Opportunity

Hearth is seeking a strategic and data-driven Director of Demand Generation to grow acquisition and pipeline through paid media and organic channels, while staying within efficiency targets own and scale marketing communications across the entire customer journey. Reporting to the VP of Marketing, this high-impact role is responsible for accelerating lead generation within our contractor base.

If you're passionate about empowering SMBs, thrive in fast-paced environments, and are ready to define and lead the next evolution of demand generation marketing at a high-growth company, this is your opportunity to make a lasting impact. You will be a key driver in the successful adoption of our new AI product, directly advancing high-priority, company-wide AI initiatives and outcomes.

What You'll Do:

• Design, implement, and manage end-to-end integrated marketing campaigns to drive new customer acquisition
• Recommend, test, and implement experiments across marketing touchpoints (ads, website, lead forms, etc) to unlock marketing efficiencies.
•  Test new channels assisting in strategy, operations, analysis, and future iterations
• Own the marketing pipeline (lead submission through sales) to improve lead quality and reduce acquisition costs. 
• Own marketing reporting via weekly performance updates, driving insights, and managing marketing dashboards.
• Drive ad hoc analysis of campaign performance, uncover insights, and propose optimization opportunities to drive growth
• Partner cross-functionally with Sales, Rev Ops, and Customer Support to drive alignment on priorities, campaign execution, and shared goals.

What We’re Looking For:

• 7+ years of demand generation experience, ideally at a high-growth B2B or SMB-focused SaaS company.
• Proven track record scaling paid/organic acquisition efficiently — hitting SQL, CPL, and CAC/cSQL targets.
• Hands-on experience managing campaigns across Meta, Google Ads, YouTube, LinkedIn, and programmatic/display.
• 2+ year of experience with managing direct reports
• Strong analytical skills across excel/sheets, BI tools and SQL
• Proven track record of influencing GTM, CS, or product strategies through lifecycle insights and programs.
• Strong creative instincts — ability to write ad copy, evaluate creative, and guide agencies or designers.
• Experience working with performance agencies is a plus

• Demonstrated experience influencing GTM teams and partnering with Sales and RevOps.
• Bonus: experience marketing to contractors, trades, or offline SMBs.
• Data-obsessed — you love diving into SQL, dashboards, and experiments to find insights that unlock growth.
• Analytical and outcome-oriented — you bring rigor to campaign planning, execution, and measurement, with a strong bias toward learning and optimization.
• Creative and resourceful — you understand that performance is both science and art.
• A strategic executor — able to zoom out to think long-term, while still shipping weekly optimizations.
• Comfortable in fast-paced, high-growth environments with high ownership and moving targets.
• A cross-functional partner who influences through clarity, data, and strong communication.

Our Core Values

• Truth. We value honesty and data. We seek to understand what is reality, so we can effectively respond to it.
• Slope. Rate of change over time. We hire and reward based on a team member’s potential, capacity, and growth-mindset, rather than a fancy resume. 
• Mutual Benefit. The best outcomes happen when everyone wins - customers, team members, and the company. We seek to understand each other’s aspirations and create alignment to get there.
•  Competitive Greatness. We desire an opportunity and environment from which to pull the greatest versions of ourselves out into the world, rather than just a “job”. 

Location

This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key roles in the business. Hearth believes in the energy, connection, and serendipity of in-person/hybrid work culture (3+ days/week) for builders who are committed to building truly innovative software and making a significant positive impact in the world.

Benefits

• Mission-driven, values-based culture.
• Competitive pay.
• Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
• Generous PTO, plus paid company holidays.
• Stock options.
• Medical, dental, and vision options.
• 401(k)
• Free Employee Assistance Program
• Parental Leave Program
• Pet Insurance

More About Us
Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider employment for qualified applicants with arrest and conviction records.