Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals.
As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About the positionWe’re looking for a Director of Demand Generation to own pipeline creation end-to-end. This leader will drive an integrated, account-focused growth engine across field marketing, digital, and campaigns—bringing discipline, creativity, and accountability to how marketing contributes to revenue.
This role will oversee field marketing, our web/digital agency, marketing operations, and PMO, ensuring programs are tightly aligned to sales priorities and consistently deliver measurable pipeline impact. This is a hands-on leadership role: beyond setting strategy, you’ll be expected to roll up your sleeves and actively contribute to execution alongside the team.
Responsibilities- Own pipeline generation targets and performance across all marketing channels
- Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy
- Oversee a global field marketing program spanning 30+ events annually, ensuring each program is strategically targeted, well-executed, and pipeline-generating
- Operate as a player-coach, balancing strategic leadership with hands-on execution, diving into campaigns, messaging, and programs as needed to drive results
- Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals
- Drive execution of high-impact programs (events, executive forums, webinars, campaigns) that convert to pipeline
- Oversee and optimize the website and digital experience as a core demand engine
- Manage and elevate marketing operations (HubSpot, Salesforce, attribution, reporting, data hygiene)
- Establish clear KPIs, reporting cadence, and performance accountability across the team
- Lead PMO to ensure strong campaign execution, timelines, and cross-functional coordination
- Manage external agencies and vendors to deliver against growth objectives
- Continuously test, learn, and optimize programs to improve conversion and ROI
- 10–15+ years in B2B demand generation, preferably in SaaS or fintech
- Proven people-management experience, with a track record of leading and developing teams
- Proven track record of driving measurable pipeline and revenue impact
- Experience leading integrated, multi-channel demand gen programs (field, ABM, digital)
- Deep experience running large-scale field marketing programs and events, ideally across global markets
- Demonstrated ability to operate as a hands-on leader who can move seamlessly between strategy and execution; comfortable “getting in the weeds” to ensure outcomes
- Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps
- Deep understanding of marketing ops and tech stack (HubSpot, Salesforce, attribution, data management)
- Experience managing and scaling global high-performing teams and cross-functional resources
- Highly analytical, with a bias toward data-driven decision making
- Strong operator—able to balance strategy with hands-on execution
- Experience with long, complex enterprise sales cycles (financial services a plus)
- Location- London
Skills Required
- 10-15+ years in B2B demand generation, preferably in SaaS or fintech
- Proven people-management experience leading and developing teams
- Proven track record of driving measurable pipeline and revenue impact
- Experience leading integrated, multi-channel demand gen programs (field, ABM, digital)
- Deep experience running large-scale field marketing programs and events (global markets ideal)
- Demonstrated ability to operate as a hands-on leader, executing as well as setting strategy
- Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps
- Deep understanding of marketing operations and tech stack (HubSpot, Salesforce, attribution, data management)
- Experience managing and scaling global high-performing teams and cross-functional resources
- Highly analytical with bias toward data-driven decision making
- Experience with long, complex enterprise sales cycles
- Financial services experience
What We Do
Money Management & PFM for Banks & Financial Institutions. Personetics serves hundreds of banks and financial institutions across 30 global markets. See how your bank can harness the power of AI to engage customers and increase revenue with financial data-driven personalized customer engagement, PFM, and money management platform. Harnessing the power of AI, Personetics’ Self-Driving Finance™ solutions are used by the world’s largest financial institutions to transform digital banking into the center of the customer’s financial life – providing real-time personalized insight and advice, automating financial decisions, and simplifying day-to-day money management. Serving over 135 million bank customers worldwide, Personetics has the largest direct customer impact of any AI solution provider in banking today. Personetics now counts among its customers 6 of the top 12 banks in North America and Europe, as well as other leading banks throughout the world. Personetics is the global leader in financial-data-driven personalized banking and customer engagement for financial services and the company behind the industry’s first Self-Driving Finance™ platform. Led by a team of seasoned FinTech entrepreneurs with a proven track record, Personetics is a rapidly growing company with offices in New York, London, Paris, Singapore, Tokyo, Tel Aviv and Nazareth. The company has been named a Gartner Cool Vendor, a Top Ten FinTech Company by KPMG, and a Top Ten Company to Watch by American Banker
