The Role
The Director of Demand Generation will develop and execute a comprehensive strategy to drive high-quality leads and accelerate revenue growth through targeted campaigns and marketing automation.
Summary Generated by Built In
About the Role
We're seeking a data-driven Director of Demand Generation to develop and execute our demand generation strategy, driving high-quality leads and accelerating pipeline growth. You'll own the full demand generation funnel, creating integrated campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product, and customer success teams, you'll build and optimize programs that deliver measurable business impact.
Key Responsibilities
• Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey
• Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints
• Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI
• Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration
• Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency
What We're Looking For
• 4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS
• Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration. You will be the marketing liaison for HubSpot, working closely with Operations.
• Data-driven mindset with strong analytical skills and experience with marketing attribution
About Us
At Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.
We're open to hiring in just about every country in the world! Feel free to apply even if you don't live in the country listed in the job description.
Benefits
This is a remote job. Work from anywhere! We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
Additionally:
• Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
• Competitive salary
• High-quality health benefits
• 401(k) with employer match
• Career growth opportunities
• Unlimited paid time off
• Company-issued laptop (choice of Mac or PC)
• Professional development budget
About our recruitment process
We don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story. You can expect up to 3 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.
All roles require reference and background checks
Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Top Skills
Hubspot
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The Company
What We Do
Teramind is the leading provider of insider threat management, data loss prevention, and business process engineering software. With hundreds of five star reviews and thousands of customers across the globe Teramind is all about bringing your business peace of mind by providing data backed insights into your company & workforce. Visit https://www.teramind.co.
