Exactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina.
Director of Demand Generation & ABM
Compensation: $140,000-$160,000 per year depending on experience
We are a global, remote-first company. For this role, we are open to US-based candidates in the following states: AZ, CO, CT, DC, FL, GA, HI, IL, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference to US Eastern time zone residency.
At Exactera, we stand at the intersection of human and machine intelligence, helping global enterprises transform corporate tax with AI-powered SaaS solutions. Backed by Insight Partners and Savant Venture Fund, with $100M+ in funding, we’re scaling rapidly — and we need a Director of Demand Generation & ABM to accelerate our next stage of growth.
Role Overview:
We’re looking for a strategic yet hands-on marketing leader who can design and execute demand generation strategies that directly drive pipeline and revenue. Reporting to the VP of Marketing, you’ll fill a critical gap in our lean, high-performing team by owning digital marketing, ABM, and demand generation programs that amplify Exactera’s AI-focused positioning and deliver measurable growth.
This role is ideal for someone who thrives in a lean environment — a builder who is both strategic and scrappy, able to develop the playbook, execute campaigns, and optimize along the way.
What You’ll Do:
- Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns.
- Lead digital acquisition and ABM programs across Google, LinkedIn, 6Sense, review sites, and other platforms.
- Partner with external agency to improve AI search visibility and optimize SEO.
- Build integrated campaigns in partnership with content, events, and sales to accelerate deal velocity.
- Test, measure, and optimize campaigns, ensuring marketing investment ties directly to revenue outcomes.
- Leverage AI tools and emerging technologies to enhance targeting, campaign optimization, personalization, and reporting.
- Manage agencies, tools, and vendors while ensuring strong ROI.
- Work cross-functionally with Sales and Product to align messaging, target accounts, and campaign priorities.
- Report on campaign impact, pipeline contribution, and spend efficiency using GA4, Salesforce, and Tableau.
What We’re Looking For
- 8–12 years of B2B SaaS marketing experience, with significant focus on demand generation, ABM, and digital growth marketing.
- Strategic thinker who is equally comfortable rolling up their sleeves to execute campaigns.
- Strong expertise in SEM, paid media, ABM platforms (6Sense), and marketing automation (Marketo/HubSpot).
- Proven track record of building programs that create pipeline and accelerate revenue.
- Exceptional communication and collaboration skills; comfortable working closely with Sales.
- Data-driven, scrappy, and energized by working in a lean team environment.
Why Join Us
- Drive demand generation strategy for a fast-growing, AI-focused SaaS company.
- Work in a lean, collaborative, global, remote-first team.
- Competitive compensation & benefits (health, 401k, parental leave, generous PTO, Summer Fridays, and more).
- Backed by top-tier investors, we’re poised for breakout growth — and you’ll be at the center of it.
(The following only applies to US-based positions)
- A collaborative team culture with opportunities for career development.
- Ample opportunities to be recognized, build valuable skills, and grow your career.
- Generous vacation policy, including paid parental leave and Summer Fridays.
- Comprehensive health plans with FSA and HSA options.
- 401(k) retirement plan.
- Life and disability insurance coverage.
- Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program.
About Us:
Top Skills
What We Do
At Exactera, we believe that tax compliance is more than just obligatory documentation. Approached strategically, compliance can be an ongoing tool that reveals valuable insights about a business’ performance. Our AI-driven transfer pricing software, revolutionary income tax provision solution, and R&D tax credit services empower tax professionals to go beyond mere data gathering and number crunching. Our analytics home in on how a company’s tax position impacts the bottom line. Tax departments that embrace our technology become a value-add part of the business. At Exactera, we turn tax data into business intelligence. Unleash the power of compliance. See how at exactera.com
