The Role
Lead international demand generation for B2B SaaS/Fintech: own multi-channel digital strategy (website, SEO/SEM, paid social, content syndication), execute precision ABM with intent platforms, collaborate across global matrix and field teams, optimize pipeline with lead nurturing and data-driven testing, and manage paid media budgets and performance reporting.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What You’ll Do
- Multi-Channel Strategy: Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication.
- Precision ABM: Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts.
- Global Matrix Collaboration: Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns.
- Regional Field Communications: Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates.
- Funnel Optimisation: Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase
- Data-Driven Optimisation: Establish a strict "test-measure-learn" framework . Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders .
- Budgetary Stewardship: Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively .
What You Will Bring to Coupa
- Revenue Focus: You think in terms of "Pipeline Generated" and "Revenue Influenced," not just "Clicks" and "Impressions."
- 15+ Years of Experience: You’ve spent significant time mastering the digital landscape in a manager capacity, specifically within the B2B SaaS or Fintech space.
- Strategic Mindset: You can zoom out to build a 12-month strategy and zoom in to optimise a $60k/month paid media spend.
- ABM/AI Expert: Deep experience with intent data platforms (e.g., 6sense, Demandbase, Usergems, Clay) and executing digital plays that move the needle on specific accounts.
- Matrix Native: You are adept at navigating complex, global organisations, influencing stakeholders across time zones and departments without direct authority.
- Tech Stack Savvy: Expert-level knowledge of Salesforce, Marketo (or similar MAPs), and the modern ad-tech stack.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- 15+ years of experience in digital demand generation within B2B SaaS or Fintech
- Proven multi-channel strategy ownership (website, SEO/SEM, AEO, paid social, content syndication)
- Deep ABM and intent-data platform experience (e.g., 6sense, Demandbase, Usergems, Clay)
- Expert-level knowledge of Salesforce
- Expert-level knowledge of Marketo or similar marketing automation platforms (MAPs)
- Experience with modern ad-tech stack and managing paid media (example: optimize ~$60k/month spend)
- Demonstrated funnel optimization and advanced lead nurturing program execution
- Data-driven optimization mindset with experience implementing test-measure-learn frameworks and KPI reporting
- Experience operating in a global matrix organization and influencing cross-functional stakeholders
- Budget management and operational stewardship for international planning activities
- Revenue-focused orientation (measures success by pipeline generated and revenue influenced)
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
Coupa Insights
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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