Growth Marketing Lead

Every business relies on accounting. Yet most software in the space was built in the early 2000s — clunky, slow, and far behind the curve on AI. Today, accountants are facing a growing, unsolved data problem as data volumes and systems complexity grow — and they lack the tools to solve it. The problems are real, hard, and increasingly urgent. But they’re solvable.

Enter Numeric — the modern financial data platform for accounting and finance. Weaving together data, workflows, and AI-first solutions, we’re empowering accounting teams to achieve verifiable, detailed financial data faster and make business decisions with greater confidence.

We have strong product market fit and a growing base of customers who love our product - including OpenAI, Plaid, Brex, Wealthfront, and many more. We’re backed by top-tier investors including Menlo Ventures, IVP, Founders Fund, and 8VC, along with founders and executives from Ramp, Segment, and other category-defining companies.

We’re looking for a Growth Marketing Lead who wakes up thinking about leads. Someone who gets energy from bold experiments, surfacing from a data set with new takeaways, and making marketing stand out from the crowd.

We've built a very clear ICP + target account list, which is the heart of our GTM next year. You’ll have the freedom to test, try, break, rebuild, invent, and ship to get in front of our target list of accounts by owning our paid strategy, launching campaigns, and partnering with sales, product marketing, events, and content to drive pipeline.

You're equal parts left & right brain and a bonafide marketing scientist excited to jump into a role with repeatable growth channels - but net new territory for scaling our paid strategy.

Run paid with intent — and experiment wildly

• Lead Google, LinkedIn, and emerging channels.

• Try formats. Test weird ideas. Partner with agencies if it helps us win.

Drive a winning strategy to break into ICP fit accounts

• Build the strategy for breaking into our target account list — with multi-touch, multi-channel, “this is actually fun for accountants” campaigns.

• Accelerate the impact of our content engine, events, and website plays.

Create campaigns people talk about

• Launch “I can’t believe they did that” stunts that helps Numeric stand out.

• Ship high-velocity experiments on landing pages, ads, and on-site flows.

Measure everything — and move fast

• Kill ideas that don’t work quickly.

• Scale the ones that do with conviction.
  

Hard Requirements:

• You have a minimum of 5+ years of work experience.

• You are familiar with & have successfully owned paid ads.

We care far more about mindset and capability than a specific resume path. You could come from many places, including:

• Current growth leader at a Series B company

• Product marketer turned first marketer at a Seed stage start-up

• Agency experience -> in-house work at D2C company before founding a company of your own.

• Consultant turned strategy & ops that led to analyzing marketing spend & making recommendations, now certain you want to own growth more directly.

So, apply if the below feel true:

• You immediately have 5 bad ideas and 1 good one when you think of any company's marketing strategy.

• You’ve run experiments that actually led to results.

• You've been told, "Now, that's a pretty wild idea" more than once - but also live for some Excel spreadsheet wrangling.

• You love a good dashboard and can read marketing stats like tea leaves.

• You dive in deep to whatever you're working on and absorb content like a sponge.

We work in person out of our offices in San Francisco and New York (in office by default but with flexibility to manage your schedule as you see fit).

We strongly believe we will only be successful if everyone on the team is anchored in the following set of core principles:

• Brick by Brick: To win, our team needs to show up and execute in each domain every day.

• Love the Game: We focus on the craft and a deep sense of giving a f*ck. We’re building a company full of people who are equally engaged and motivated.

• SALY: We refuse to accept “Same As Last Year.” For too long, accounting and finance systems have reflected outdated processes instead of reimagining what’s possible. We’re driven by a first-principles approach to building better solutions.

• Own the Outcome: We own our results. We typically hire builders and give them large mandates with high-trust. Engineers are responsible not just for code, but for ensuring the product is solving the end problems of the users.

• Earn the right: We’re impatient to deliver results. We relentlessly iterate, measure, and improve. Every day is an opportunity to beat our prior best, raising the bar for the value we deliver to customers. E Pluribus Unum-eric.

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😄 And, important to note, we take business building seriously. But we aim to never take ourselves too seriously & laugh a lot. **