Director of Demand Gen

Every business relies on accounting. Yet most software in the space was built in the early 2000s — clunky, slow, and far behind the curve on AI. Today, accountants are facing a growing, unsolved data problem as data volumes and systems complexity grow — and they lack the tools to solve it. The problems are real, hard, and increasingly urgent. But they’re solvable.

Enter Numeric — the modern financial data platform for accounting and finance. Weaving together data, workflows, and AI-first solutions, we’re empowering accounting teams to achieve verifiable, detailed financial data faster and make business decisions with greater confidence.

We have strong product market fit and a growing base of customers who love our product - including OpenAI, Plaid, Brex, Wealthfront, and many more. We’re backed by top-tier investors including Menlo Ventures, IVP, Founders Fund, and 8VC, along with founders and executives from Ramp, Segment, and other category-defining companies.

We’re looking for a Director of Demand Gen who wakes up thinking about how to bend pipeline curves. Someone who gets energy from bold experiments, surfacing from a data set with new takeaways, and making marketing stand out from the crowd.

We've built a very clear ICP + target account list, which is the heart of our GTM next year. You’ll have the freedom to test, try, break, rebuild, invent, and ship to get in front of our target list of accounts by owning all paid media and working across channels to drive pipeline.

You’ve done some version of this before, you know what great looks like, and you love the feeling of tapping into a new growth channel that no one else saw coming.

What You’ll Do
Run paid with intent — and experiment wildly

• Lead Google, LinkedIn, and emerging channels.

• Try formats. Test weird ideas. Partner with agencies if it helps us win.

• Always tie spend → pipeline → impact.

Drive a winning strategy to break into ICP fit accounts

• Build the strategy for breaking into our target account list — with multi-touch, multi-channel, “this is actually fun to get” campaigns.

• Accelerate the impact of our content engine, events, and website plays into account-first campaigns that create real deal movement.

Create campaigns people talk about

• Launch “I can’t believe they did that” stunts.

• Ship high-velocity experiments on landing pages, ads, and on-site flows.

Measure everything — and move fast

• Analyze channel performance, CAC, and conversion trends.

• Kill ideas that don’t work quickly.

• Scale the ones that do with conviction.
  

You’re a senior operator who loves building.

• 5–8+ years across growth, demand gen, or GTM roles.

• You’ve built and run growth engines at fast-moving startups.

You’re wildly creative — in a strategic way.

• You immediately have 5 bad ideas and 1 good one when you think of any company's marketing strategy.

• You've been told, "Now, that's a pretty wild idea" more than once.

You care about outcomes, not channels.

• You’ve run experiments that moved actual pipeline — not just vanity metrics.

• You love a good dashboard and can read marketing stats like tea leaves.

We work in person out of our offices in San Francisco and New York (in office by default but with flexibility to manage your schedule as you see fit).

We strongly believe we will only be successful if everyone on the team is anchored in the following set of core principles:

• Brick by Brick: To win, our team needs to show up and execute in each domain every day.

• Love the Game: We focus on the craft and a deep sense of giving a f*ck. We’re building a company full of people who are equally engaged and motivated.

• SALY: We refuse to accept “Same As Last Year.” For too long, accounting and finance systems have reflected outdated processes instead of reimagining what’s possible. We’re driven by a first-principles approach to building better solutions.

• Own the Outcome: We own our results. We typically hire builders and give them large mandates with high-trust. Engineers are responsible not just for code, but for ensuring the product is solving the end problems of the users.

• Earn the right: We’re impatient to deliver results. We relentlessly iterate, measure, and improve. Every day is an opportunity to beat our prior best, raising the bar for the value we deliver to customers. E Pluribus Unum-eric.

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😄 And, important to note, we take business building seriously. But we aim to never take ourselves too seriously & laugh a lot. **