Director, Agentic Performance Marketing

Reposted Yesterday
Be an Early Applicant
Plantation, FL
Hybrid
Senior level
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role
The Director of Demand Capture will lead Chewy's lower-funnel marketing efforts, optimize acquisition channels, and promote customer loyalty and retention through data-driven strategies.
Summary Generated by Built In
At Chewy, we strive to be the most trusted and convenient online destination for pet parents and our partners - vets and service providers - alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That's why we continue to think outside the Chewy box to delight, surprise, and thank our loyal pet lovers!
Our Opportunity
Chewy is seeking a Director, Agentic Performance Marketing to accelerate the evolution of our lower-funnel performance engine, transforming how we acquire, convert, and retain customers through data, automation, and AI. Based in Fort Lauderdale, Boston, or Seattle, this role reports to the Vice President of Performance Marketing and is responsible for building and scaling the next generation of lower-funnel marketing systems that drive customer growth, efficiency, and profitability.
This leader will guide Chewy's shift from channel-based execution to an agentic growth system-owning strategy, performance, and automation across Paid Search, Product Listing Ads (PLA/Shopping), Dynamic Product Ads (DPA), Display Retargeting, and Affiliate Marketing. The ideal candidate combines deep channel expertise with a builder's mindset-leading the integration of AI-driven, automated workflows that allocate budget, optimize creative, and improve return on marketing investment.
This is a unique opportunity to help shape the future of marketing automation at Chewy, partnering closely with Product, Engineering, and Analytics to scale intelligent systems that power measurable business outcomes.
What You'll Do
Strategy, Performance, and Growth
  • Lead the evolution of Chewy's lower-funnel marketing into an intelligent, agentic system powered by data, automation, and AI.
  • Own portfolio strategy, budgets, and performance across key acquisition channels including Paid Search, PLA/Shopping, DPAs, Display, and Affiliate.
  • Develop and implement integrated growth strategies that balance customer acquisition, retention, and contribution margin.

Automation, Measurement, and Optimization
  • Partner with Product, Marketing Science, and Engineering to design and scale AI-enabled decision systems that optimize spend, creative, and audience targeting.
  • Champion a culture of experimentation-testing creative frameworks, bidding models, and targeting strategies to improve Return On Investment and LTV.
  • Build automation and measurement infrastructure in collaboration with Analytics to improve signal fidelity and speed of decision-making.
  • Translate insights into clear recommendations for senior leadership and cross-functional teams.

Leadership and Collaboration
  • Lead and mentor a high-performing team of performance marketers and data specialists.
  • Partner with Finance, Merchandising, and Supply teams to align marketing levers with business priorities and inventory dynamics.
  • Influence cross-functional partners across Product, Engineering, and Creative to accelerate adoption of automation and AI capabilities.

What You'll Bring
  • 10+ years of progressive performance marketing or growth experience, with at least 3-5 years managing multi-channel lower-funnel programs at scale..
  • Proven ownership of large budgets and accountability for both growth and profit outcomes.
  • Deep expertise across Paid Search, PLA/Shopping, DPAs, and Affiliate Marketing.
  • Strong understanding of marginal returns, constrained optimization, and marketing measurement (MMM, MTA, and incrementality testing).
  • Experience implementing or managing automation and AI-driven marketing systems.
  • Advanced analytical skills; proficiency with SQL and comfort working with Product and Engineering teams.
  • Exceptional communication and leadership skills with the ability to influence at multiple levels and lead through change.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here.
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

Top Skills

Ai-Enabled Bidding
Analytics
Optimization Tools

What the Team is Saying

Charles
Olivia
Mark
Victoria
Sumit
Zack
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Boston, MA
18,000 Employees
Year Founded: 2011

What We Do

We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.

We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.

At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.

Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.

We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.

We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.

Why Work With Us

We're proud to be one of the fastest growing e-commerce companies of all time.

With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Chewy Teams

Team
Product + Technology
Team
Pharmacy
Team
Veterinary
Team
Operations
Team
Customer Care
Team
Campus & Early Career Programs
About our Teams

Chewy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 2 days a week
HQBoston, MA
HQPlantation, FL
Bellevue, WA
Dallas, TX
Minneapolis, MN
Learn more

Similar Jobs

Chewy Logo Chewy

Lead Veterinarian - MIAB

eCommerce • Healthtech • Pet • Retail • Pharmaceutical
Hybrid
Miami, FL, USA
18000 Employees

Chewy Logo Chewy

Associate Veterinarian

eCommerce • Healthtech • Pet • Retail • Pharmaceutical
Hybrid
Jacksonville, FL, USA
18000 Employees

Chewy Logo Chewy

Veterinary Technician

eCommerce • Healthtech • Pet • Retail • Pharmaceutical
Hybrid
Boynton Beach, FL, USA
18000 Employees
23-28 Hourly

Chewy Logo Chewy

Human Resources Business Partner

eCommerce • Healthtech • Pet • Retail • Pharmaceutical
Hybrid
Ocala, FL, USA
18000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account