The Role
We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services.
You will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services.
This role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
You Will Be
Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.
Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.
Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.
Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.
Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products.
Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.
Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices.
Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards.
Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.
Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.
You Must Have
8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.
Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions & Cleanrooms).
Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms
Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing
Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.
Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.
Proven project management skills, capable of managing multiple teams and engagements simultaneously.
Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.
Nice to Have
Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud
Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.
Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.
Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.
Background in developing or integrating data products or internal analytics platforms.
Experience leading analytics teams within a performance marketing or digital agency environment.
Skills Required
- 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.
- Strong understanding of marketing and advertising technology ecosystems (Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions, Cleanrooms).
- Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms.
- Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing.
- Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.
- Exceptional executive communication and client-facing experience, with ability to bridge technical and business perspectives.
- Proven project management skills, capable of managing multiple teams and engagements simultaneously.
- Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.
- Experience with Adobe Experience Cloud and RTCDP.
- Experience in or adjacent to Analytics Engineering, Data Engineering, Media Buying, or Client Services.
- Experience with forecasting, predictive analytics, media mix modeling, or incrementality testing (advanced implementations).
- Experience with analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.
- Background in developing or integrating data products or internal analytics platforms.
- Experience leading analytics teams within a performance marketing or digital agency environment.
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
