Director, Data Science

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR RESPONSIBILITIES:

• Provide subject matter expertise in digital marketing ecosystem modeling and insights, including in display, programmatic, video, social, email and direct mail.
• Leverage machine learning and artificial intelligence on behalf of clients to drive customer experience and marketing optimization.
• Data engineer prototypes of frameworks and models and create requirements for the technology team to implement tools promoted to production.
• Research and apply new data science techniques and tools to drive value for agency clients.
• Manage concurrent client projects, partnering with Analytics, Technology/Data, Strategy, Campaign, Project Management, and Media Planning teams to drive insights.
• Manage team of data scientists, including attracting, nurturing and retaining talent. Requirements:

REQUIRED SKILLS and experience:

• Masters in Computer Science, Applied Mathematics, Data Science, Statistics, or Engineering Science, plus 2 years of experience in position offered or as Senior Data Scientist in a marketing agency.
• All required experience must have included using statistics, model building, machine learning, algorithm construction, and programming in Python, R and SQL to analyze datasets with a goal of extracting actionable insights; developing sophisticated statistical models for targeted and strategic digital marketing, including (i) profile-based, behavioral, lifetime value (LTV) and other customer segmentation models, (ii) response, look-alike, loyalty, net lift and other sales models, (iii) in-market and other timing models, (iv) mixed media and marketing attribution models (v) and lead, sales and other key performance indicator (KPI) models; working with structured and unstructured data and APIs; mentoring junior Data Scientists in digital marketing ecosystem modeling and insights; and presenting statistical results in a clear and concise manner for a non-technical audience. #LI-DNI.
• This role entails hybrid work, with time split between working in our New York, NY office and flexibility to telecommute from another U.S. location. Salary: $150,000-$165,000/year.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $165,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

#LI-DNI