Director, Data Ontology

Posted 2 Days Ago
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New York, NY, USA
In-Office
180K-200K Annually
Senior level
AdTech • Digital Media • Healthtech • Marketing Tech • Analytics
DeepIntent enables healthcare marketers to plan, activate, optimize and measure campaigns, all within one platform.
The Role
The Director of Data Ontology will design and govern data structures for healthcare advertising, creating knowledge frameworks and ensuring data accessibility and compliance across the organization.
Summary Generated by Built In

DeepIntent is leading the healthcare advertising industry with data-driven solutions built for the future. From day one, our mission has been to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data. For more information visit, www.DeepIntent.com. 

What You’ll Do: 

DeepIntent is building the intelligence layer of healthcare advertising. This layer runs on well-structured, well-defined, and human- and machine-readable knowledge. As the company accelerates the deployment of internal and external agentic applications, the quality of our underlying data ontology determines how far and how accurate our applications can be. 

Ontology is a new and critical function at DeepIntent, and its core purpose is to organize and curate business context and data across the company. You will build it. Your job is to define, document, and govern how DeepIntent understands its own data. You will be creating and implementing the semantic foundation that enables our people and AI agents to reason with veracity across our business and platform.

Data ontology and knowledge architecture

  • Design and maintain DeepIntent's healthcare advertising ontology across healthcare and media domains
  • Map external standards (i.e. ICD-10, etc) to DeepIntent's internal data model, when applicable 
  • Build and manage a knowledge graph that connects our data and products into a coherent, traversable semantic layer

Data documentation and discoverability

  • Create and own the company data dictionary/spine, making it the authoritative source of truth for every data asset, metric definition, and field
  • Ensure all datasets are tagged, described, and discoverable by both humans and AI systems
  • Partner with Engineering to embed documentation into data pipelines (dbt, BigQuery, etc.) so it stays current

AI readiness

  • Structure data assets so they can be consumed by people as well as LLMs and AI agents with minimal prompt engineering overhead
  • Define the schemas, metadata standards, and retrieval patterns that let AI agents reliably query DeepIntent data
  • Work directly with Business Intelligence, Revenue Strategy, the Company’s CTO, CEO and AI engineering leads on context architecture for knowledge-dependent workflows.

Governance and alignment

  • Partner with teams to help establish and enforce data definitions across functions while resolving definitional conflicts when encountered.
  • Participate in a lightweight data governance council across Revenue, Product, Engineering, and Data Science
  • Serve as the internal expert on healthcare and media data standards and their application to advertising use cases

Who You Are: 

  • 7+ years in data roles with significant focus on data modeling, knowledge management, or semantic architecture
  • Experience building or contributing to a knowledge graph, data catalog, or enterprise ontology 
  • Strong SQL and data modeling skills; comfort in a cloud data warehouse environment 
  • Ability to drive cross-functional alignment on abstract, contested topics — equal parts technical and organizational
  • Experience designing data schemas or metadata layers specifically for LLM or AI agent consumption
  • Background in health informatics, clinical data, or life sciences — not just healthcare advertising
  • Familiarity with MCP (Model Context Protocol) or API schema design for AI tool use
  • Familiarity with healthcare and/or media data specifications and standards: ICD-10 codes, claims data, OpenRTB, etc. and how these data can be leveraged

DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $180,000- $200,000. The base salary range takes into consideration each candidate's skills, experience and qualifications. In addition, we offer an annualized bonus plan and competitive benefits as well as many other company offerings.

We believe great work starts with great support. That’s why DeepIntent offers a competitive, holistic benefits package designed to empower you both professionally and personally.

Here’s what you can expect when you join our team based in the US: Competitive base salary plus performance based bonus or commission, comprehensive medical, dental, and vision insurance, 401K match program, Unlimited PTO policy and paid holidays, remote friendly culture with flexible work options, career development and advanced education support, WFH and internet stipends, plus many more perks and benefits! 

Here’s what you can expect when you join our team based in India: Competitive base salary plus performance based bonus, comprehensive medical insurance, and paid holidays. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement and health and wellness allowance plus many more perks and benefits! 

Here's what you can expect when you join our team based in Europe: Competitive base salary plus performance-based bonus, comprehensive medical insurance, and flexible PTO. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement, and parental leave plus many more perks and benefits!

DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance. DeepIntent’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

CCPA Notice: If you are a California resident applying for a role at DeepIntent, we may collect personal information as part of the application process in accordance with the California Consumer Privacy Act (CCPA). To learn more about the categories of information we collect and your rights, please contact [email protected] to see our full Applicant Privacy Notice.

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The Company
HQ: New York, NY
250 Employees
Year Founded: 2016

What We Do

With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry’s most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Why Work With Us

That marketing technology can measurably improve the lives of patients is our core belief, and it’s 100% of our focus. We fuse human ingenuity with deep data science expertise and artificial intelligence, specifically for healthcare marketers. DeepIntent is where business goals meet real-world healthcare outcomes.

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