Director, Data Monetization & Omni-Channel Advertising Sales

As the Director, Data Monetization & Omni-Channel Sales within Acxiom’s Commerce & Retail Media Network Practice, you will serve as a strategic leader responsible for accelerating revenue growth, expanding market presence, and strengthening client partnerships across owned & operated (O&O), partner media channels, data monetization. This role is critical to advancing our end-to-end media network advertising sales revenue growth and data-driven sales solutions.
You will lead the full sales lifecycle, from prospecting and deal negotiation through campaign delivery and performance optimization, ensuring client satisfaction and revenue performance. Your leadership will shape commercial strategy, influence product development, and drive innovation in media activation, pricing, and data monetization.
This high-impact role requires a results-driven, visionary leader with deep industry knowledge, strong client acumen, and a passion for building and scaling modern media networks.

What You Will Do:

Strategic Leadership & Business Growth

• Develop and execute comprehensive sales strategies to drive sustainable revenue growth and media adoption across digital channels.
• Lead, mentor, and scale a high-performing account executives ; establish KPIs, manage performance, and support career development.
• Act as a strategic partner to senior clients and internal executives, fostering long-term relationships that grow revenue and deepen engagement.
• Identify emerging market opportunities, new business prospects, and partner channels to expand Acxiom’s commercial footprint.

Advanced Yield & Revenue Optimization

• Oversee and execute media pricing, packaging, and inventory strategies to optimize revenue across O&O and partner platforms.
• Collaborate with Finance and Revenue Operations to enhance forecasting accuracy and financial planning.
• Leverage analytics, industry benchmarks, and competitive insights to implement yield optimization frameworks and drive profitability.

End-to-End Media Planning & Execution

• Translate client briefs and RFPs into compelling, insight-driven media plans using Acxiom’s proprietary data and media assets.
• Partner cross-functionally with Ad Ops, Product, Technology, and Marketing to deliver innovative and scalable solutions.
• Oversee campaign execution including trafficking, launch, pacing, and optimization to ensure on-time, on-budget delivery aligned to commitments.
• Troubleshoot proactively to resolve issues, mitigate risk, and uphold client satisfaction.

Data-Driven Insights & Reporting

• Lead post-campaign reporting and analytics efforts, translating performance into actionable business insights.
• Present results and strategic recommendations in executive-level business reviews.
• Promote adoption of advanced reporting dashboards, visualization tools, and performance frameworks to increase transparency and responsiveness.

Cross-Functional Innovation & Industry Leadership

• Serve as a key contributor in sales process transformation, technology integration, and product innovation initiatives.
• Champion operational excellence by introducing automation, scalable processes, and best practices in sales and campaign delivery.
• Represent Acxiom externally at industry events, forums, and client engagements to build visibility and thought leadership.

What You Will Have:

• Bachelor’s degree in Business, Marketing, Advertising, or a related field
• 8+ years of progressive experience in sales leadership or digital advertising within a media network, publisher, or agency environment.
• Proven success managing complex sales cycles and achieving multimillion-dollar revenue targets across Fortune 500 companies.
• Exceptional communication, negotiation, and relationship management skills.
• Demonstrated ability to thrive in a matrixed, fast-paced, and innovative environment.

What Will Set You Apart:

• Experience in verticals such as retail, travel, or financial services is a strong plus.

Primary Work Location: New York, NY
Work Model: Hybrid(3 days onsite/2 off)

Salary: $123,750 - $173,750. Please note, where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, location, pertinent experience, and qualifications.”

#GD17

Primary Location City/State:

New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].