Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We are seeking a highly strategic, data-driven, and growth-minded leader to serve as the Director, D2C Growth & Innovation, Americas. This person will be responsible for driving the performance and evolution of Oura’s direct-to-consumer business across the United States, Canada, and Latin America, overseeing the strategy, insights, and initiatives that power conversion, revenue, and lifetime value across our growing portfolio of products.
You will partner closely with leaders across commerce, marketing channels, finance, analytics, and operations to shape the future of how consumers discover, purchase, and engage with Oura. This leader will be equally comfortable setting business strategy at the executive level, diving deep into data to uncover insights that inform growth decisions, and working hands-on with teams to execute.
Success requires exceptional analytical curiosity, strong commercial judgment, and a bias for action. You will connect the dots between consumer behavior, product mix, and purchase drivers, transforming insights into scalable growth strategies that deliver exceptional purchaser experiences and high value to Oura.
We have offices in San Francisco, San Diego and Los Angeles for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.
What you will do:- Shape D2C growth strategy: Define and evolve Oura’s direct-to-consumer growth strategy across channels, geographies, and product lines, balancing immediate impact with long-term sustainability.
- Drive consumer and purchase insights: Partner with analytics and data teams to deeply understand consumer behavior and purchasing patterns, surfacing insights to guide smart business decisions.
- Inform business decisions through data: Develop and communicate actionable insights about what drives performance, translating findings into recommendations that influence merchandising, web flows, and go-to-market priorities.
- Operationalize growth initiatives: Translate strategic objectives into clear programs and actions, working cross-functionally to ensure alignment and execution across marketing, product, and operations.
- Expand multi-product growth: Shape strategies that accelerate adoption and repurchase as Oura expands to multiple products, driving repeat purchasing, upgrades, and attach opportunities across categories.
- Forecast and measure performance: Build frameworks for tracking and reporting key business metrics and use these insights to guide strategy, prioritization, and investment decisions.
- Foster cross-functional collaboration: Partner across Commerce Product, Marketing, Analytics, Finance, Supply & Demand Planning, and more to ensure business objectives are met with clarity, speed, and measurable impact.
- Influence at the highest levels: Act as a visible leader across Oura, shaping D2C strategy and growth priorities in partnership with executive stakeholders.
- 12+ years of experience in D2C leadership roles within high-growth consumer, health, or technology environments.
- Proven ability to translate consumer insights and behavioral data into actionable business strategies that drive measurable revenue growth.
- Deep analytical fluency, experienced in cohort analysis, funnel optimization, and understanding how product mix and purchase behavior impact business outcomes.
- Experience developing strategies that increase AOV, attach rates, and repeat purchases through product, pricing, and bundling innovation.
- Strong cross-functional influence, with demonstrated success partnering across Product, Marketing, Analytics, and Finance to achieve shared goals.
- Skilled at defining metrics, building frameworks for forecasting and measurement, and communicating insights that drive action.
- Track record of scaling D2C or e-commerce businesses through data-informed experimentation, personalization, and consumer journey optimization.
- Thrives in fast-paced, high-growth environments and brings clarity in complex, cross-functional situations.
- Excellent communicator and storyteller, capable of distilling complex data and business context for executives and boards.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1 $165,000-$206,000
- Region 2 $156,000-$195,000
- Region 3 $143,000-$179,000
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)
As the holiday season approaches, we want to inform you that response times and the holiday process may be slightly extended due to business team schedules. We truly appreciate your patience and understanding during this period and remain committed on keeping you informed as we review applications. Thank you for considering a role at OURA - we look forward to learning more about you!
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:
- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
What We Do
Oura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped hundreds of thousands of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey.
JOIN THE OURA TEAM
Oura is full of skilled experts and we’re known to share a good laugh every now and then. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We respect our partners, privacy and the scientific method.
We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience.
Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco.
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