Director of Customer Marketing

Job Description:

Director of Customer Marketing

Location - Atlanta, GA or Remote, US

We are Omnissa!

Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from-anywhere experiences. We integrate industry-leading solutions—including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance—into a seamless, autonomous workspace that adapts to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost.

Guided by our Core Values—Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value—we’re growing rapidly and committed to delivering meaningful impact. If you’re passionate about shaping the future of work, we’d love to hear from you.

Role Overview

The Director of Customer Marketing will lead programs that deepen customer relationships, strengthen executive engagement, grow customer advocacy, and improve the overall customer experience after the sale. This role will own the strategy and execution for customer advocacy, executive customer programs, customer communications, lifecycle engagement, reference development, and high-value customer events.

This leader will work closely with Customer Success, Sales, Product Marketing, Product, Communications, and Executive Leadership to create meaningful customer touchpoints that increase engagement, loyalty, retention, and advocacy.

Key Responsibilities

• Develop and lead the overall customer marketing strategy across customer engagement, advocacy, executive programs, lifecycle communications, retention support, loyalty, and community.
• Build and manage a customer advocacy program that identifies, nurtures, and activates customer champions across testimonials, case studies, references, reviews, webinars, speaking opportunities, events, and peer recommendations.

• Own the executive customer engagement strategy, including executive forums, executive roundtables, Executive Advisory Boards, and strategic customer councils.
• Design, manage, and scale the Executive Advisory Board program, including member selection, agenda planning, executive participation, customer communications, meeting execution, follow-up actions, and ongoing engagement.
• Lead the Executive Briefing Center program, including briefing strategy, customer experience design, agenda development, stakeholder coordination, executive preparation, content alignment, and post-briefing follow-up.
• Partner with Sales, Customer Success, and Executive Leadership to identify priority customers for executive engagement, advocacy opportunities, strategic briefings, and account-level relationship building.
• Create high-impact executive events that bring together customers, company leaders, product experts, and industry voices around relevant business topics.
• Develop customer storytelling programs that showcase measurable customer outcomes through written case studies, video testimonials, event presentations, media opportunities, and sales enablement content.
• Build repeatable processes for identifying customer advocates, securing approvals, preparing customers for public participation, and activating stories across channels.
• Partner with Communications and PR teams to elevate customer voices through media, analyst opportunities, awards, speaking engagements, and thought leadership.
• Manage customer event planning and execution in partnership with Events, Sales, Customer Success, Product, and Executive teams.
• Track and report on program performance, including customer advocacy participation, executive engagement, EAB impact, EBC activity, customer story production, event attendance, reference usage, customer communication engagement, and retention influence.
• Lead and develop a customer marketing team as the function grows, including advocacy, customer communications, executive programs, and customer events.

Who Will Be Successful in This Role

The successful candidate will understand how to build strong customer relationships after the sale and turn those relationships into long-term advocacy, loyalty, and executive engagement.

This person will be comfortable working with senior executives, strategic customers, Sales leaders, Customer Success teams, Product leaders, and Marketing stakeholders. They will know how to create customer programs that feel valuable to customers while supporting the company’s business priorities.

They will be strong at strategy and execution, with the ability to manage executive-level programs, customer events, customer storytelling, communications, and advocacy operations. They should be highly organized, polished, customer-focused, and able to manage many moving pieces across internal teams and external customer relationships.

This person will succeed if they can build trust internally, create meaningful customer experiences, and turn customer relationships into visible business impact.

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field required.

MBA or advanced degree preferred, but not required.

Equivalent professional experience may be considered in place of a specific degree requirement.

Experience

• 10+ years of marketing experience.
• 5+ years of experience in customer marketing, customer advocacy, executive programs, customer events, lifecycle marketing, product marketing, or customer communications.
• 3+ years of people management experience preferred.
• Experience managing executive customer programs such as Executive Advisory Boards, executive forums, executive roundtables, or Executive Briefing Center programs.
• Experience building customer advocacy programs, including customer references, case studies, testimonials, reviews, speaking opportunities, and customer stories.
• Experience working in B2B SaaS, enterprise technology, or subscription-based businesses strongly preferred.
• Experience partnering closely with Sales, Customer Success, Product Marketing, Product, Communications, Events, and Executive Leadership.
• Experience using CRM, marketing automation, advocacy, customer success, event, and analytics platforms.

Required Skills

• Strong understanding of the post-sale customer journey and how customer marketing supports engagement, retention, loyalty, and advocacy.
• Excellent executive presence and ability to work directly with senior customers and internal executives.
• Strong customer storytelling, messaging, and written communication skills.
• Strong program management skills, especially for executive events, advisory boards, briefings, advocacy programs, and customer communications.
• Ability to build customer programs from the ground up and improve them over time.
• Strong cross-functional collaboration skills across Sales, Customer Success, Product, Marketing, Events, Communications, and Executive Leadership.
• Ability to use customer data, segmentation, and performance metrics to guide program decisions.
• Strong leadership skills with the ability to manage people, vendors, budgets, timelines, and executive-level expectations.
• Comfort operating in a fast-moving environment with multiple priorities and stakeholders.

Success Metrics

• Customer advocacy participation and activation.
• Number and quality of customer references, case studies, testimonials, reviews, videos, and customer stories.
• Executive Advisory Board participation, engagement, and follow-through.
• Executive Briefing Center participation, customer satisfaction, and account impact.
• Attendance and engagement for executive forums, roundtables, customer events, and advisory programs.
• Customer communication engagement.
• Product adoption and customer education campaign performance.
• Retention and renewal support influence.
• Customer participation in webinars, speaking opportunities, award submissions, and thought leadership.
• Internal stakeholder satisfaction across Sales, Customer Success, Product Marketing, Product, Events, Communications, and Executive Leadership.

The typical base salary for this role is between USD $220,000 – $270,000 per year and it may be eligible for participation in a corporate bonus program. Actual compensation offer may vary from posted hiring range based upon geographic location, work experience, education, skill level, or other relevant factors. In addition to competitive compensation, Omnissa offers a variety of benefits such as employee ownership, health insurance, 401k with matching contributions, disability insurance, paid-time off, growth opportunities, and more.

Omnissa is an Equal Employment Opportunity company and Prohibits Discrimination and Harassment of Any Kind:

Omnissa is committed to the principle of equal employment opportunity and to providing a work environment free of discrimination and harassment. All employment decisions at Omnissa are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, ancestry, ethnicity, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past, present, or prospective service in the uniformed services, family medical history or genetic information, family or parental status, veteran status, or any other status protected by applicable laws or regulations in the locations where we operate. Omnissa will not tolerate discrimination or harassment based on any of these characteristics. Omnissa welcomes applicants of all ages. Omnissa will provide reasonable accommodations to applicants and employees who have protected disabilities consistent with applicable federal, state and local law.

This job requisition is not eligible for employment-based immigration sponsorship by Omnissa.