Director, Customer Marketing

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San Francisco, CA, USA
Hybrid
169K-253K Annually
Cloud • Information Technology • Security • Social Impact • Software
The Role
Strength in Trust 

OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

Customers and their success is at the heart of everything we do at OneTrust. As the Director of Customer Marketing, you will be responsible for developing and leading a comprehensive customer marketing strategy that elevates our successful customers and drives advocacy, engagement, and customer value.  You will be a strategic partner to marketing, sales, product, and customer success, ensuring alignment on customer-centric initiatives that support OneTrust's growth objectives. You will own the overall customer marketing vision, leveraging data-driven insights and innovative tools to amplify our brand and cultivate a thriving community of OneTrust advocates. 

Your Mission
  • Develop and execute a comprehensive customer marketing strategy aligned with OneTrust’s overall business goals, focusing on driving advocacy, retention, and growth 

  • Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies 

  • Build and maintain relationships with key customer advocates, motivating them to participate in OneTrust marketing activities for mutual benefit 

  • Ensure a steady stream of customer stories that can be amplified across all marketing channels, and that field teams can be trained on so that we always lead with stories of customer success and business value 

  • Keep OneTrust in top position on sites like G2 and Gartner Peer Insights 

  • Manage and lead customer events, including customer advisory boards and user groups, that build engagement with both executive and practitioner audiences 

  • Operate a scalable customer reference program that connects prospects with customers who can reassure them about the benefits of joining the OneTrust community 

  • Lead a high-performing team as a player/coach, getting the best out of team members while coaching and developing them

  • Find creative ways to measure the impact of customer marketing on our business, and share these with key stakeholders on a regular basis 

You Are
  • 10+ years leading and building customer marketing function and driving measurable impact for B2B SaaS companies 
  • Creativity combined with an infectious passion for your craft 
  • A grounding in how to balance design with pragmatism, budgets, and business requirements 
  • Excellent project management, resource management, and planning skills, with the ability to balance multiple priorities and meet deadlines  
  • Impeccable attention to detail, demanding excellence in every deliverable with a mentality of constantly raising the bar 
  • Player-coach and team builder who leads by example, and can get the most out of your team while helping them develop and improve over time 
  • Outstanding written and oral communication skills; a natural storyteller and creative problem solver; a collaborator with constant curiosity and learning mentality 
  • A desire to be part of building something truly amazing 

For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.

Salary Range
$168,750$253,125 USD
Where we Work

We are embracing an office first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.

Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.

Benefits

As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.

Resources  

Check out the following to learn more about OneTrust and its people: 

  • OneTrust Careers on YouTube
  • @LifeatOneTrust on Instagram
Your Data

You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy OverviewYou can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the Data Subject Request Form.

Recruitment fraud warning: OneTrust is aware of scams involving false offers of employment with our company. The fraudulent jobs, interviews and job offers use fake websites, email addresses, group chat and text messages. Be aware that we never ask candidates for personal information, IDs or bank information during the interview process. We do not interview prospective candidates via instant message or group chat, and do not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. Please note that any legitimate interview availability requests will come directly from a OneTrust recruiter with an "@onetrust.com" email address. You may also receive legitimate emails from "@us.greenhouse-mail.io". Recruiters will only reach out to candidates who have applied for a role through our ATS (Greenhouse) or prospects via LinkedIn InMail. Job offers will come from a recruiter and may have a "@docusign.net" email address. For more information or if you have been targeted please reach out to [email protected].

Our Commitment to You 

When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career. 

OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.

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The Company
HQ: Atlanta, GA
2,000 Employees
Year Founded: 2016

What We Do

OneTrust, the AI-Ready Governance Platform™, enables innovation through the responsible use of data and AI. Trusted by over half of the Fortune 500, we help businesses govern well and move fast, turning responsible data use into a catalyst for growth.

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