About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.
At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.
- Lead and evolve an integrated, multi-channel customer marketing strategy designed to drive product adoption, renewals, retention, expansion revenue and long-term customer value.
- Direct end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, and Sales — setting priorities, resolving blockers, and holding teams accountable to timelines and outcomes.
- Champion the use of product usage data, customer insights, automation, and AI-driven analytics to identify expansion signals and continuously optimize engagement across the customer journey.
- Own expansion MQLs and revenue influence as primary KPIs and build the strategic frameworks that connect marketing activity to measurable pipeline impact.
- Partner with Sales and Customer Success leadership to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on — and hold joint accountability for conversion outcomes.
- Define the reporting cadence and account-level intelligence (intent signals, campaign performance, engagement data) that informs account planning, renewal strategy, and expansion opportunities across the GTM org.
- Lead, coach, and develop a team of customer marketing professionals, fostering a culture of accountability, continuous learning and high performance.
- Define, own and continuously improve a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth — with clear goals and success criteria.
- Provide strategic direction and hands-on leadership across all campaign stages: planning, segmentation, execution, optimization, reporting and post-campaign analysis.
- Lead a high-impact, multi-touch lifecycle marketing program across channels
- Oversee a comprehensive customer webinar and enablement program — setting the content strategy, managing speakers and scheduling, and ensuring follow-up workflows drive measurable outcomes across onboarding, adoption, cross-sell, and upsell.
- Partner with Product Marketing leadership to shape expansion-focused content strategy aligned to customer needs, product maturity, and value realization.
- Collaborate with Marketing Operations to design, optimize, and govern automated nurture flows, trigger logic, and attribution reporting — ensuring the infrastructure supports scale.
- Champion re-engagement strategies that reduce churn risk and reactivate dormant or underutilized accounts, working cross-functionally to align on intervention playbooks.
- Build strong alignment with Product Marketing and Account Management
- Manage campaign execution and asset delivery through a content management platform (Wrike), ensuring operational discipline across the team.
- Own and maintain the customer marketing calendar; communicate timelines, milestones, and outcomes to senior stakeholders and cross-functional partners.
- Provide regular reporting on expansion KPIs as related to impact on campaigns and influence on revenue.
- Set and enforce standards for CRM and customer data stewardship, including accurate account records, lifecycle stages, and expansion attribution.
- 6+ years of experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS.
- 6 + years of customer journeys, adoption frameworks and expansion motions experience
- 6+ years of hands-on experience with marketing automation platforms, CRM systems and customer data
- Experience leveraging digital, automation, and AI-driven tools for segmentation, personalization, predictive insights and performance optimization.
- Ability to translate product usage and customer data into actionable marketing programs.
- Strong cross-functional collaboration skills.
- Advanced Excel with the ability to create clear, compelling and comprehensive reports and analysis.
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
Skills Required
- 6+ years of experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS
- 6+ years of experience with customer journeys, adoption frameworks, and expansion motions
- 6+ years of hands-on experience with marketing automation platforms, CRM systems, and customer data
- Experience leveraging digital, automation, and AI-driven tools for segmentation, personalization, predictive insights, and performance optimization
- Ability to translate product usage and customer data into actionable marketing programs
- Strong cross-functional collaboration skills
- Advanced Excel skills with the ability to create clear, compelling, and comprehensive reports and analysis
Kaseya Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kaseya and has not been reviewed or approved by Kaseya.
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Leave & Time Off Breadth — PTO is commonly described around 20–21 days per year plus standard holidays. Some indicate they can fully disconnect while on leave.
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Equity Value & Accessibility — Equity or option grants are available to many roles, offering potential upside beyond base pay. This exposure is presented as a meaningful component of total compensation for some roles.
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Affordable Benefits — The high‑deductible medical plan is described as having low or employer‑covered employee‑only premiums in some cases. This can reduce out‑of‑pocket costs for those who select the HDHP.
Kaseya Insights
What We Do
Kaseya is a premier provider of unified IT management and security software for managed service providers (MSPs) and small to medium-sized businesses (SMBS). Through its customer-centric approach, Kaseya delivers best-in-breed technologies that allow organizations to efficiently manage, secure and backup IT. Kaseya offers a broad array of IT management solutions, including well-known names: Kaseya, IT Glue, RapidFire Tools, Spanning Cloud Apps, ID Agent, Graphus, RocketCyber, TruMethods and Unitrends. These solutions empower businesses to command all of IT centrally, easily manage remote and distributed environments, simplify backup and disaster recovery, safeguard against cybersecurity attacks, effectively manage compliance and network assets, streamline IT documentation and automate across IT management functions. Headquartered in Miami, Florida, Kaseya is privately held with a presence in over 20 countries.
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