The Role
Lead Dollar Trees customer insights and analytics function to inform merchandising and marketing strategy. Own supplier relationships, customer research, marketing mix modeling, sales attribution, and dashboarding. Manage a team of direct reports, deliver enterprise insights, budget and vendor oversight, and drive data-driven storytelling to influence senior leaders and accelerate growth.
Summary Generated by Built In
Director of Customer Insights & AnalyticsYour strategic thinking, analytical rigor, and storytelling skills make you a great fit for our Director of Customer Insights & Analytics position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table.About Your Role:As a Director of Customer Insights & Analytics at Dollar Tree’s corporate office, you’ll lead a high-performing insights and analytics function that delivers customer, category, and performance insights to drive enterprise merchandising and marketing strategies. With your leadership, the organization will leverage data-driven storytelling to uncover whitespace opportunities, improve full-funnel marketing effectiveness, and accelerate business growth.Your day-to-day job duties include, but are not limited to, the following:Strategic Leadership & Business Partnership:• Operationalize all merchandising and marketing data and insights needs through a robust annual calendar, proactively addressing known business needs while maintaining agility for ad hoc leadership requests • Serve as a strategic thought partner to senior merchandising and marketing leaders, translating complex insights into clear, compelling narratives that influence decision-making • Lead enterprise-wide insights for quarterly deep dives, board of director updates, category performance reviews, voice-of-the-customer initiatives, and monthly customer sentiment reporting• Leverage deep business and customer knowledge to proactively recommend strategies to drive incremental trips, sales, and long-term growthCustomer & Marketing Insights:• Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies• Partner closely with Marketing to deliver reliable sales attribution across full-funnel marketing tactics• Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk• Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer researchData, Analytics & Supplier Management:• Lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk • Manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized• Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilitiesTeam Leadership & Development:• Lead, coach, and develop a team of three direct reports, fostering a culture of curiosity, collaboration, innovation, rigor, and continuous improvement • Ensure all insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting • Establish a regular cadence of training and insight sharing to elevate data literacy across the broader organizationYour Required Skills and Experience:• Bachelor’s degree required; MBA preferred • Minimum of 8–10 years of experience in customer insights, analytics, or data analysis across brands or retailers• 5+ years of leadership experience with a demonstrated ability to develop and retain high-performing teams • Deep expertise in merchandising and marketing data, including hands-on experience with syndicated data partners and retailer-facing dashboards • Strong analytical capabilities with the ability to synthesize large, complex data sets into logical conclusions and actionable recommendations• Proven ability to collaborate effectively with senior merchandising and marketing leaders• Experience managing external suppliers and agency partners with an ownership mindset to drive innovation and incremental value• Excellent verbal and written communication skills at all levels of the organization • Demonstrated ability to build strong partnerships, manage expectations, and communicate insights clearly across the enterprise• Track record of sound judgment, strong leadership, and success attracting, hiring, and retaining top talentPreferred Requirements:• MBA or advanced degree• Experience supporting both retail merchandising and full-funnel marketing analytics • Demonstrated passion for staying current with insights, analytics, and data innovation trendsOur success is a team effort —when we reach our goals, you’ll be eligible for a yearly bonus!Your Perks and Benefits:
We offer a wide variety of rewards to support your health, wealth, and mental well-being. In addition to medical, pharmacy, dental, and vision insurance, we offer:
We offer a wide variety of rewards to support your health, wealth, and mental well-being. In addition to medical, pharmacy, dental, and vision insurance, we offer:
- Employee Assistance Program
- Retirement plans with matching contribution
- Employee Stock Purchase Program
- Educational Assistance
- Access to PerkSpot, an employee discount platform for goods and services
- And much more!
Skills Required
- Bachelor's degree
- MBA or advanced degree
- 8-10 years experience in customer insights, analytics, or data analysis (brands or retailers)
- 5+ years leadership experience developing and retaining high-performing teams
- Hands-on experience with syndicated data partners and retailer-facing dashboards
- Experience managing external data and analytics suppliers (Nielsen, Numerator, Circana, 1010, Epsilon, Big Chalk)
- Experience leading marketing mix modeling and brand health measurement initiatives
- Strong analytical skills synthesizing large, complex data sets into actionable recommendations
- Proven ability to collaborate with senior merchandising and marketing leaders and communicate insights clearly
- Experience managing supplier contracts, budgets, and deliverables
- Excellent verbal and written communication skills
Dollar Tree Stores Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dollar Tree Stores and has not been reviewed or approved by Dollar Tree Stores.
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Retirement Support — A dollar-for-dollar 401(k) match on the first 5% is offered to eligible associates, with service requirements noted. This creates a clear savings pathway that company materials consistently highlight.
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Equity Value & Accessibility — An Employee Stock Purchase Plan allows associates to buy company stock at a discount, with recent materials citing about a 15% discount. This provides an additional ownership avenue alongside regular pay.
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Parental & Family Support — Paid parental, maternity, and adoption leave are listed, with additional programs supporting fertility, adoption, and surrogacy for eligible associates. Family-planning resources and related supports are referenced in current benefits guides.
Dollar Tree Stores Insights
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The Company
What We Do
Dollar Tree remains committed to our original mission: giving our customers extreme value at low prices. Employing more than 150,000 associates across a network of 9,000 stores and 18 distribution centers in North America, we’re fulfilling that mission more now than ever before. We see an exciting path forward as we continue to grow and transform – and we know that this path starts with you. Join our team today and discover The Value of You!
