Director of Customer and Partner Marketing

Job Posted 4 Days Ago Posted 4 Days Ago
Hiring Remotely in United States
Remote
Senior level
Information Technology • Security • Software • Cybersecurity
BlackCloak protects the personal digital lives of executives, high-profile & high-net-worth individuals & families.
The Role
Lead development and execution of strategic marketing programs to enhance customer retention, partner engagement, and drive growth in a SaaS environment.
Summary Generated by Built In

BlackCloak’s mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clients’ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity. 


We are seeking a dynamic and results-driven Director of Customer & Partner Marketing to lead the development and execution of strategic marketing programs that drive customer retention, expansion, and partner engagement. This role is crucial for building strong relationships with our valued clients and strategic partners, ensuring their success and maximizing the impact of our digital executive protection solutions. The ideal candidate is a strategic thinker with a passion for customer advocacy, partner collaboration, and a proven track record of driving growth in a fast-paced SaaS environment.

What you will do

  • Customer Marketing:

  • Customer Lifecycle Marketing: Develop and implement comprehensive customer lifecycle marketing programs to drive adoption, engagement, retention, and advocacy.
  • Customer Communication & Engagement: Manage all aspects of customer communication, including newsletters, webinars, events, and online communities, to build strong relationships and foster customer loyalty.
  • Customer Advocacy & Success Stories: Identify and cultivate customer advocates, develop case studies and testimonials, and create compelling content that showcases customer success.
  • Customer Feedback & Insights: Gather and analyze customer feedback to identify areas for improvement and inform product development and marketing strategies.
  • Onboarding and Training: Create and optimize onboarding programs and training materials to ensure customers achieve maximum value from our solutions.
  • Customer Events: Plan and execute customer focused events, and user groups.
  • Partner Marketing:

  • Partner Program Development & Management: Develop and manage partner marketing programs that drive partner engagement, lead generation, and revenue growth.
  • Joint Marketing Campaigns: Collaborate with strategic partners to develop and execute joint marketing campaigns, including co-branded content, webinars, events, and lead generation initiatives.
  • Partner Enablement: Provide partners with the resources, training, and support they need to effectively market and sell our solutions.
  • Partner Communications: Develop and manage partner communications, including newsletters, partner portals, and training materials.
  • Partner Relationship Management: Build and maintain strong relationships with key partner stakeholders, ensuring alignment and mutual success.
  • Partner Events: Plan and execute partner focused events, and partner summits.

What you need to be successful

  • Bachelor's degree in Marketing, Business, or a related field; 
  • 10-12+ years of experience in customer marketing and/or partner marketing, with at least 3 years in a leadership role.
  • Proven track record of driving customer retention, expansion, and partner engagement in a SaaS environment.
  • Strong understanding of customer lifecycle marketing principles and best practices.
  • Experience developing and managing partner programs.
  • Excellent communication, presentation, and interpersonal skills.
  • Data-driven and analytical with a strong understanding of marketing metrics.
  • Ability to manage multiple projects simultaneously and prioritize effectively.
  • Experience in the cybersecurity or digital executive protection industry is a plus.

About BlackCloak

BlackCloak is an extremely fast-growing company in an entirely new product category. We have amazing product fit validated by industry awards and an impressive client base of Fortune 500 companies across all industries. 


BlackCloak offers a competitive salary, exceptional benefits, and a dynamic work environment.  Below is a quick summary of BlackCloak’s generous benefits package for full-time employees includes:


- 100% Remote Company, within the USA

- Comprehensive Medical, Dental, and Vision plans with 100% employer-paid monthly premiums for employees & 50% employer-paid monthly premiums for dependents. 

- Health Savings Account with company contribution for eligible medical plans.

- Flexible Vacation Plan 

- 10 Paid Company Holidays 

- 100% employer-paid Life, AD&D and Short- and Long-Term Disability Insurance

- 401k with Traditional and Roth options, including employer match.

- Company Equity 

- Paid Parental and Pregnancy Recovery Leave

- Company and team off-sites and virtual events throughout the year 

- Home office stipend 


We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.


Learn More about Us

Website: https://blackcloak.io

LinkedIn: /blackcloak

Twitter: @BlackCloakCyber

White Paper: https://bc.blackcloak.io/quantifying-the-business-need-for-digital-executive-protection-report-download


#liremote

Top Skills

SaaS

What the Team is Saying

Todd
Account Executive
“As an Account Executive, I have full support of BlackCloak to not only provide a best in class experience for our clients, but also the investment in my personal and professional growth. What's important to me is BlackCloak is dedicated to providing a welcoming, inclusive, and health minded environment.“
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The Company
Orlando, , Florida
50 Employees
Remote Workplace
Year Founded: 2018

What We Do

BlackCloak protects corporate executives and high-profile individuals from cybersecurity, privacy, financial, and other reputational risks. Used by Fortune 500 companies across all industries, the BlackCloak Concierge Cybersecurity & Privacy™ Platform is a holistic solution including mobile and desktop apps as well as concierge support. Executives and high-profile individuals get peace of mind knowing their family, reputation, and finances are secured. Companies rest assured that their brand, intellectual property, data, and finances are protected against threats coming through executives without having to invade their personal lives.

BlackCloak stands out in the cybersecurity industry by focusing on the often-overlooked intersection of personal and corporate digital protection. Unlike traditional firms that solely prioritize corporate defenses, BlackCloak understands that the vulnerabilities of high-level executives and their families can pose significant risks to the entire company. By offering comprehensive and tailored solutions that shield both personal and professional digital environments, BlackCloak ensures a holistic approach to security. This unique emphasis on protecting every facet of an executive's digital life—from corporate email systems to personal devices and home networks—sets BlackCloak apart as a pioneer in safeguarding the modern business world.

Why Work With Us

Here, you're not just an employee; you're a guardian of digital trust, protecting both corporate assets and personal identities. You'll join a dynamic team of innovators who are passionate about staying ahead of cyber threats and delivering tailored solutions to our unique client base.

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BlackCloak Offices

Remote Workspace

Employees work remotely.

BlackCloak is headquartered in Orlando, Florida and has a fully-remote workforce throughout the U.S.

Typical time on-site: None
Orlando, Florida

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