Director, Customer Analytics

Director, Customer Analytics

Location: San Francisco, CA (Hybrid on-site at client location)

Key Responsibilities:

Client and delivery leadership, analytics consulting

• Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
• Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
• Present insights, recommendations, and strategic POVs to senior client stakeholders
• Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
• Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
• Support cross-channel performance measurement and attribution initiatives
• Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance

Delivery Leadership & Team Management

• Lead analytics delivery across distributed onshore and offshore teams
• Partner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics delivery
• Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
• Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
• Support the development of scalable reporting, measurement, and decision-support frameworks

Business Development & growth

• Identify opportunities to expand analytics solutions within existing client relationships
• Support proposal development, capability presentations, solution narratives, and client pitches
• Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
• Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts

Requirements :

• 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
• Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
• Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
• Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
• Experience translating complex datasets into actionable business insights and recommendations
• Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
• Experience with data visualization tools such as Tableau or Power BI
• Experience leading client-facing analytics engagements and managing senior stakeholder relationships
• Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
• Experience working across cross-functional and global delivery teams

Preferred requirements:

• Experience in retail, automotive, CRM, loyalty, or customer experience analytics
• Familiarity with attribution methodologies, causal inference, or synthetic control approaches
• Experience working within consulting, analytics services, or agency environments
• Experience supporting personalization, recommendation, or customer decisioning initiatives

Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager

The salary range for this role in California is $135,000 - $155,000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

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Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.