What's the Short Version?
The Director, Custom Product & Operations is responsible for managing and growing the current portfolio of business along with a key focus on developing new business opportunities. They directly manage the current product development and operations team along with key stakeholder relationships across the business and marketplace. The business represents non-traditional channels of revenue often requiring creative skills to meet the customers' expectations including evaluating the return on investments opportunities. The role establishes and leads the business strategy along with key cross functional relationships including our sales and supply chain teammates to ensure key deliverables include service, margin, and performance-related metrics.
What Will You Be Doing?
- Build and drive the multi year strategy for SanMar’s Custom business in partnership with Senior Leadership.
- Identify growth opportunities through product innovation, operational excellence, customer partnerships, and process modernization.
- Own Custom P&L targets related to margin, operational efficiency, customer satisfaction, and on time delivery.
- Oversee the full product development lifecycle for all Custom programs—from customer brief through design, development, costing, sampling, and production.
- Guide development of technical packages, construction standards, HTS/duty strategy, and manufacturing engineering to ensure feasibility, cost targets, and quality.
- Evaluate and introduce new materials, technologies, and manufacturing methods to enhance value and competitiveness.
- Partner with Sourcing to evaluate vendor capabilities, manage factory performance, and diversify supply chain capacity.
- Lead Custom Operations, ensuring seamless execution of purchase orders, WIP reporting, logistics coordination, invoicing, and customer specific system requirements.
- Standardize and optimize workflows across development, operations, reporting, and vendor management to increase speed, accuracy, and scalability.
- Maintain and expand high value strategic customer relationships; serve as a senior point of contact for program development, performance updates, and escalation needs.
- Partner closely with Sales, PD, Merchandising, Planning, Sourcing, and Supply Chain to align Custom efforts with company strategy.
- Deliver compelling presentations, strategic recommendations, and product assortments to customers and internal stakeholders.
- Lead, mentor, and develop a multi layer organization including Product, Operations, and Analyst teams.
- Oversee Custom analytics and reporting, ensuring accurate KPI dashboards, trend analyses, and operational insights.
- Leverage data to drive decisions on forecasting, load planning, capacity balancing, and systemic improvements.
- Evaluate reporting systems and define business requirements for automation, data accuracy, and enhanced user experience.
- Perform other duties as assigned.
- Comply with all policies and standards.
What Are We Looking For?
- Bachelor's Degree or equivalent experience in Product Development, Supply Chain, Business, or related discipline
- 10+ years of product development, sourcing, production or operations experience, with a significant portion in apparel manufacturing or custom product programs
- 7-9 years of leadership experience, including managing managers and multi functional teams
- Significant experience with developing and managing private label, wholesale brand, or retail-based customers
- Deep understanding of apparel development, garment construction, costing, international trade/HTS classifications, and global supply chains
- Strong expertise in program management, operational workflows, vendor management, and customer program execution
- Demonstrated ability to develop strategy, lead organizational change, and deliver business results
- Exceptional verbal and written communication skills, capable of influencing executives, cross functional teams, and customers
- Strong analytical aptitude with experience using Excel, dashboards, reporting systems, and data driven decision making
- High emotional intelligence with the ability to build trust, lead through ambiguity, and navigate complex cross functional environments
- Ability to travel domestically and internationally
What's Our Offer?
Salary Range: You`ll earn between $160,000 - $235,000 annually, depending on experience.
Bonus: You`ll be eligible for an annual discretionary bonus up to 20% of base salary.
Paid Time Off: You`ll accrue paid time off on a bi-weekly basis based on hours worked up to 152 hours per year to start. Employees also receive 8 paid holidays and 1 paid family day off.
Additional Benefits:
- Comprehensive medical, dental, and vision benefits
- 401k plan and matches $1 for $1 up to 4% of earnings, matched & vested at every pay cycle
- Life insurance
- Short/long-term disability coverage
- Paid maternity/paternity leave
- Pet insurance
What Should You Expect?
Hybrid: SanMar's Eastpointe office is located in Issaquah, WA in the Seattle metropolitan area. Employees are required to work in our offices Tuesday through Thursday each week and additional days may be added based on business needs. Our standard working hours are 8:00-5:00 PST. While performing the duties of this job, the employee is regularly required to sit; use fingers, hands, arms; as well as talk and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work environment is moderately quiet. Ability to work on computer for multiple hours with frequent interruptions. Quarterly travel may be required.
Skills Required
- Bachelor's Degree or equivalent experience in Product Development, Supply Chain, Business, or related discipline
- 10+ years of product development, sourcing, production or operations experience, with a significant portion in apparel manufacturing or custom product programs
- 7-9 years of leadership experience, including managing managers and multi functional teams
- Significant experience with developing and managing private label, wholesale brand, or retail-based customers
- Deep understanding of apparel development, garment construction, costing, international trade/HTS classifications, and global supply chains
- Strong expertise in program management, operational workflows, vendor management, and customer program execution
- Demonstrated ability to develop strategy, lead organizational change, and deliver business results
- Exceptional verbal and written communication skills, capable of influencing executives, cross functional teams, and customers
- Strong analytical aptitude with experience using Excel, dashboards, reporting systems, and data driven decision making
- High emotional intelligence with the ability to build trust, lead through ambiguity, and navigate complex cross functional environments
- Ability to travel domestically and internationally
SanMar Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SanMar and has not been reviewed or approved by SanMar.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, life and disability, alongside an EAP and digital mental‑health and chronic‑condition tools. Benefits are often characterized as solid for the company's size, supporting positive views of total rewards.
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Retirement Support — A 401(k) plan with company match and per‑pay‑period vesting is repeatedly highlighted, reinforcing retirement support as a core element of the package. This straightforward match is framed as competitive within the company’s industry context.
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Leave & Time Off Breadth — Paid time off with holiday schedules and a dedicated family day are emphasized, alongside documented paid parental leave. Role‑specific postings also indicate PTO accrual that begins early and grows with tenure.
SanMar Insights
What We Do
SanMar’s success and growth can be attributed to one thing - outstanding employees who provide superior services and products to our customers. We promote a culture that recognizes the importance of a healthy work-life balance. Recognizing that happy and relaxed employees make better ambassadors for SanMar, we encourage initiative and participation by creating a casual environment that taps full employee potential. Family owned since 1971, SanMar is an award-winning supplier of over 20 retail and private brands of imprintable apparel and accessories, including Port Authority, America’s No. 1 preferred private label. SanMar is the exclusive distributor of Nike Golf, Eddie Bauer®, OGIO® and New Era®. SanMar is based outside Seattle, WA, with eight national distribution centers. We invest in your future with life-enhancing opportunities and benefits including: • Competitive pay and bonuses • Competitive benefits • Company paid time off (PTO) • Life insurance • 401(k) plan with matching fund • Flexible spending program • Anniversary awards • Discounts on brand name clothing • Diverse and laid-back atmosphere • One floating family holiday every year • Monthly employee events • Charitable giving of your choice • Flexible schedules We’re growing and encourage you to find out what over 4,000 employees call the “The SanMar Difference.” SanMar is currently accepting resumes for those who have the necessary skills. SanMar is an Equal Opportunity Employer.








