Director, Curriculum Products and Services

Job Summary

The Director, Curriculum Products & Services for Guitar Center Lessons is responsible for building and scaling a world-class music education product ecosystem that meets diverse student needs, drives measurable learning outcomes, enables instructor effectiveness, strengthens student engagement and retention, and supports sustainable business growth.

Reporting to the Vice President, Music Education, this role leads the strategy, design, development, launch, measurement, and ongoing evolution of the Guitar Center Lessons curriculum and education product portfolio.

Operating at the intersection of education, product innovation, and business strategy, this leader will transform existing curriculum frameworks into engaging, student-centered learning experiences that are easy to teach, accessible to learners, and scalable across our network. The ideal candidate brings a product-minded approach to education, combining learning design expertise, customer insights, and commercial acumen to deliver meaningful student experiences and measurable business results.

Key Responsibilities

Curriculum & Learning Architecture

• Design and scale comprehensive, outcomes-based learning experiences across instruments, musical styles, skill levels, and student segments.
• Establish differentiated learning pathways, progression milestones, and achievement frameworks that support meaningful musical development.

Education Product & Portfolio Strategy

• Own the strategy, development, and evolution of the curriculum and education product portfolio, including learning pathways, services, and supplemental offerings.
• Evaluate existing products and identify opportunities for innovation, expansion, optimization, or repositioning based on student needs, market opportunities, and business performance.

Student Experience, Engagement & Learning Outcomes

• Design engaging, student-centered learning journeys that support onboarding, goal setting, early achievements, and long-term musical progression.
• Establish measurable learning outcomes and leverage student insights, engagement metrics, and retention data to improve educational effectiveness and customer satisfaction.

Product Innovation & Commercialization

• Lead the development of new education products and services from concept and customer discovery through pilot, launch, measurement, and scaled implementation.
• Identify opportunities across emerging learning formats, digital tools, student segments, and supplemental offerings that enhance the student experience and support sustainable business growth.

Instructor Enablement & Educational Quality

• Partner with Training, Field Leadership, and Music Education Experience teams to develop instructional resources, teaching standards, and professional learning tools that support effective curriculum delivery.
• Establish consistent quality standards and scalable learning frameworks that empower instructors while maintaining flexibility to meet individual student needs.

Cross-Functional Leadership & Scalability

• Collaborate with Operations, Product, Technology, Marketing, Finance, Training, and Field Leadership to align education products with customer needs, operational capabilities, and strategic business priorities.
• Translate product strategies into actionable development plans, implementation requirements, and scalable solutions that support consistent execution across the Lessons network.

Portfolio Performance & Continuous Improvement

• Develop performance measures that connect educational outcomes to student engagement, lesson renewal, retention, customer satisfaction, and overall portfolio effectiveness.
• Leverage quantitative and qualitative insights from students, parents, instructors, and field teams to evaluate product performance, guide investment decisions, and drive continuous improvement.

Requirements:

• 5+ years of experience in education product development, EdTech, instructional design, curriculum strategy, music education, or a related field.
• Proven experience designing, developing, launching, and scaling educational products, curriculum, or structured learning experiences from concept through implementation.
• Demonstrated ability to translate learner needs and business objectives into engaging, measurable learning experiences that drive student progression, retention, and commercial outcomes.
• Strong analytical and product management capabilities, including experience using customer insights, performance data, and feedback to inform product strategy and continuous improvement.
• Strong cross-functional leadership skills, with the ability to influence stakeholders, navigate ambiguity, and balance strategic planning with hands-on execution.

Preferences:

• Experience in EdTech, music education, consumer learning platforms, or subscription-based education products.
• Experience developing differentiated learning pathways, progression milestones, and engagement strategies across multiple learner segments.
• Demonstrated success improving learner engagement, subscription conversion, customer retention, or other measurable business outcomes.
• Experience scaling education products or learning programs across multiple locations, instructor networks, or digital platforms.
• Knowledge of instrumental music education, instructor enablement, or learning technologies; bilingual proficiency in English and Spanish is a plus.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $150,174 - $192,404 depending on background and experience. 

This position is eligible to participate in the Guitar Center Company bonus program based on Company performance. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to [email protected].

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!