Who we are:
Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience.
This role is responsible for collaborating with Sales, Performance Marketing, Ecommerce, Analytics, and Brand & Creative to develop and execute CRM and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value. Duties include establishing customer segmentation and lifecycle journeys, managing Email and Direct Mail programs, developing testing and measurement strategies, identifying opportunities for personalization and automation, and supporting customer acquisition efforts through targeted audience strategies.
Visual Comfort Offers:
- Work-Life Balance: Monday – Friday, 8:00am – 5:00pm
- Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
- Paid Time Off: Generous vacation accrual and paid time off policies.
- Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
- Compensation: Competitive compensation plan
- Health Benefits: Visual Comfort covers the majority of employee medical premiums, and offers competitive vision and dental coverage available starting the first of the month following your start date.
- Insurance: Company-provided life insurance and short-term disability coverage.
- Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.
How success is defined:
- Develop and implement CRM and lifecycle marketing strategies across Consumer, Trade, and other priority customer segments to drive engagement, retention, reactivation, and lifetime value.
- Assess CRM programs, customer journeys, segmentation, data, and performance to identify opportunities, capability gaps, and areas for continuous improvement.
- Establish customer segmentation, prioritization, and lifecycle frameworks based on customer behavior, value, engagement, lifecycle stage, and commercial opportunity.
- Develop differentiated customer journeys across onboarding, activation, engagement, retention, and reactivation, including strategies tailored to high-value Consumer and Trade customers.
- Lead Email and Direct Mail strategies, including audience selection, segmentation, cadence, personalization, testing, circulation, and performance optimization.
- Identify and implement opportunities to expand triggered communications, personalization, automation, and emerging customer communication capabilities as customer data and technology evolve.
- Partner with Analytics and Sales to identify high-value customer segments, customer behaviors, growth opportunities, and actionable insights that inform marketing and Sales priorities.
- Partner with Performance Marketing to translate customer insights and high-value segments into paid acquisition, prospecting, lookalike, and audience strategies aligned with broader business priorities.
- Collaborate with Sales to develop scalable CRM and lifecycle programs that support Trade customer relationships, priority accounts, markets, and commercial opportunities while maintaining a premium customer experience.
- Partner with Brand & Creative to develop channel-appropriate customer communications that deliver a consistent and elevated Visual Comfort brand experience.
- Partner with Ecommerce and Analytics to identify opportunities for customer personalization, product recommendations, digital journeys, retention, and increased lifetime value.
- Identify customer data, technology, and capability gaps and partner cross-functionally to develop solutions that support evolving CRM and lifecycle marketing needs.
- Establish testing, measurement, and reporting frameworks to evaluate retention, repeat purchase, active customers, purchase frequency, lifetime value, reactivation, incremental revenue, and overall program performance.
- Analyze customer and program performance to develop forecasts, investment recommendations, optimization opportunities, and performance updates for the CMO and senior leadership.
- Lead and develop CRM and lifecycle resources while fostering strong cross-functional partnerships and a culture of experimentation, accountability, and continuous improvement.
- Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.
- Exhibits and adheres to the established Visual Comfort Company Values.
- Must demonstrate commitment, dependability, punctuality, and adherence to agreed-upon schedule while maintaining a consistent presence in the workplace to effectively collaborate and communicate amongst co-workers and teams.
What you will bring:
- 8 - 12+ years’ previous experience in CRM, lifecycle marketing, customer marketing, retention, loyalty, or related areas, ideally within premium consumer, retail, ecommerce, home, fashion, or luxury-oriented businesses
- Demonstrated experience building or advancing CRM and lifecycle marketing capabilities, including customer segmentation, lifecycle journeys, personalization, testing, measurement, marketing automation, and Direct Mail
- Strong aptitude for and proficiency navigating CRM, Email, marketing automation, customer data, and related systems and programs, with the ability to leverage first-party data and customer analytics to inform lifecycle and audience strategies
- Experience developing differentiated strategies across multiple customer segments, ideally including Consumer and B2B/Trade audiences, and translating customer insights and commercial priorities into scalable owned and paid marketing programs
- Experience in interior design, custom home building products, luxury home furnishings and/or lighting industry a plus
- Exceptional organizational and time management skills, with a strong attention to detail and the ability to prioritize and handle multiple tasks and changing priorities
- Ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation
- Demonstrate exceptional communication across all contact channels, including email, chat and phone
- Commercially minded and customer-focused, with the ability to move comfortably between strategy and hands-on execution
- Available to work a flexible schedule including weekends, early mornings, late evenings
- Equivalent combinations of education and experience will be considered for this role
Compensation Range: $160,000 - $170,000
Compensation is based on individual factors, including skill set, relevant experience, and work location
#LI-Onsite
Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information, or any other legally protected status.
To be eligible for this role, you must be authorized to work in the United States. We do not offer any type of employment-based immigration sponsorship for this role. Likewise, Visual Comfort & Co., will not provide any assistance or sign any documentation in support of any other form of immigration sponsorship or benefit including optional practical training (OPT) or curricular practical training (CPT).
Skills Required
- 8–12+ years of experience in CRM, lifecycle marketing, customer marketing, retention, loyalty, or related areas
- Experience building or advancing CRM and lifecycle marketing capabilities, including segmentation, lifecycle journeys, personalization, testing, measurement, marketing automation, and direct mail
- Proficiency with CRM, email, marketing automation, customer data, and related systems
- Ability to use first-party data and customer analytics to inform lifecycle and audience strategies
- Experience developing strategies for multiple customer segments, including consumer and B2B or trade audiences
- Ability to translate customer insights and commercial priorities into scalable owned and paid marketing programs
- Exceptional organizational and time management skills, attention to detail, and ability to manage changing priorities
- Ability to achieve results independently and through others while fostering teamwork and cooperation
- Exceptional communication across email, chat, and phone channels
- Commercially minded and customer-focused, with ability to move between strategy and hands-on execution
- Availability for a flexible schedule including weekends, early mornings, and late evenings
- Authorization to work in the United States without employment-based immigration sponsorship, including OPT or CPT sponsorship
- Experience in interior design, custom home building products, luxury home furnishings, or lighting
- Equivalent combination of education and experience
What We Do
Since 1987, Visual Comfort & Co. has been the premier resource for signature designer lighting. During the past three decades, we’ve been proud to work with extraordinary designers who are among the most influential tastemakers and brands of their times. Each one has brought their unique vision to the creation of beautiful lighting — and in the process, expanded the range of what we do and who we reach. Only authentic, natural materials are used to create artisanal finishes that give our products their custom character, bringing customers more decorative options to our broad range of styles. To ensure superior quality, we work with the finest craftsmen and factories from around the globe to ensure that our lighting is impeccable and lasting down to each detail, every single time. At Visual Comfort, our goal has always been to affirm the trust our customers experience in choosing great lighting. We continuously work to provide effortless and complete solutions for projects of any imagined scope and point of view. Our customers know they can find what they’re looking for, and this creates true comfort in their design process. Visual Comfort is seeking candidates to join our team in Accounting/Finance, IT and Customer Service. If you would like to be part of our growing team, please send your resume to [email protected].
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