Director, Creator & Cultural Growth
Overview
1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall.
This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.
Key Responsibilities
Creator, Influencer & Social Leadership
- Set the vision and strategy for creator, influencer, and organic social across brands
- Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
- Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
- Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem
Growth, Commerce & Impact
- Connect creator and social programs to demand generation, revenue, and customer growth
- Support social commerce and merchandising integration
- Partner with Brand Marketing and Merchandising on key campaigns and product stories
Measurement & Accountability
- Establish KPIs across engagement, discoverability, and revenue contribution
- Partner with Marketing Investment & Forecasting to assess ROI and incrementality
- Translate performance into clear, executive-level reporting
Cross-Functional Integration
- Ensure creator and social programs align to campaign narratives
- Partner across Brand, PR, Media, and Partnerships for cohesive execution
Team Leadership
- Build and lead a high-performing team, including two senior managers
- Create scalable processes, playbooks, and standards
- Foster a culture of experimentation, accountability, and commercial impact
Preferred Qualifications
Qualifications
- 8–12+ years in influencer marketing, social, or creator ecosystems
- Proven ability to drive measurable business results
- Strong commercial mindset connecting creator activity to revenue and LTV
- Deep understanding of platforms, creator economics, and cultural trends
- Experience leading high-performing teams and cross-functional work
- eCommerce or digital experience preferred
Salary range $130k - $145k
INDCH
Skills Required
- 8-12+ years of experience in influencer marketing or social media strategy
- Proven ability to develop and scale creator strategies
- Strong commercial orientation connecting creator activity to revenue
- Deep understanding of social platforms and cultural trends
- Experience managing high-performing teams
What We Do
1-800-FLOWERS.COM. Inc. is a leading provider of gifts for all celebratory occasions and our mission is to deliver smiles. The 1-800-FLOWERS.COM, Inc. family of brands includes everyday gifting and sharing products from 1-800-Flowers.com®, PersonalizationMall.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Shari's Berries®, FruitBouquets.com®, Harry & David®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery℠, and Simply Chocolate®. We believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company.
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