Join ShopMy – Powering the Future of Digital Marketing
ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.
ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.
At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.
Director, Creator Amplification
Role overview
The Director, Creator Amplification will lead and grow ShopMy’s most important creator relationships, overseeing the team responsible for the company’s highest-value creators and the revenue engine they drive. This role is accountable for nurturing top-tier creators, driving their long-term success, and translating their needs directly into the business. As the person closest to our most influential users, you will serve as the internal voice of the creator, shaping product priorities, informing marketing strategies, and ensuring the company stays deeply aligned with the people who have defined ShopMy from the beginning.
Key responsibilities
- Own the strategy, performance, and growth of ShopMy’s top creator segment.
- Lead, manage, and develop the VIP Creator team, setting clear goals and ensuring consistent execution.
- Oversee VIP creator portfolios, using data and qualitative insights to identify opportunities, intervene where needed, and drive measurable GMV and retention improvements.
- Serve as a senior external point of contact for high-value creators; step in on key relationships and priority accounts.
- Establish and refine team processes, reporting rhythms, documentation, and performance standards as the VIP function scales.
- Partner cross-functionally with Product, Marketing, Community, and Events to improve the creator experience, support lifecycle initiatives, and enhance creator-facing tooling.
- Collaborate with leadership to shape the future structure and strategy of the VIP organization within the new GM of Creator model.
What success looks like
- Consistent, outsized revenue growth from our top creators, driven by clear strategy, close partnership, and proactive identification of growth opportunities.
- A high-performing “A-Team” that is well-structured, well-managed, and consistently delivering against goals with clarity, accountability, and momentum.
- A rigorous, insight-driven approach to creator performance, where the team continuously refines playbooks, uncovers small optimizations that lead to major gains, and helps creators break new records quarter after quarter.
- Exceptional cross-functional alignment, ensuring Product and Marketing have a direct line to creator feedback and are building the tools, features, and programs that accelerate growth for our most important users.
- You are seen across the company as the leader who understands our top creators better than anyone and translates that into business-defining decisions.
In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.
The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!
ShopMy offers a bundle of benefits on top of being a great place to work.
Our teammates are provided benefits such as:
- Medical & Dental Coverage at 70%
- Equity in ShopMy
- Flexible PTO
- 14 weeks of parental leave
- Wellness & Social Stipend
- Technology Stipend
- Learning & Development Stipend
- 401k program (3% automated contribution from ShopMy!)
- Wellhub Membership
- Company retreats
- Opportunity to monetize your influence- all employees build out a ShopMy page!
- Birthday PTO
- Brand new NYC HQ office
Skills Required
- Experience managing high-value creator partnerships
- Strong leadership and team management skills
- Proven track record of revenue growth and strategy execution
- Excellent communication and cross-functional collaboration skills
What We Do
ShopMy is a premium, all-in-one, creator-centric ecosystem connecting top brands and influential creators. Our comprehensive solution streamlines partnerships with effortless seeding, affiliate, and paid—driven by direct communication and transparent analytics. Premium brands discover and access a curated creator network, while creators grow businesses and monetize content genuinely. ShopMy's intuitive, transparent, data-driven tools foster an authentic creator economy where both sides achieve measurable success
