Director, Creative

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

We are looking for a Creative Director with strong hands-on creative leadership and app-first experience to lead creative across foodpanda, foodora, Yemeksepeti in 16+ markets.

This is not a traditional brand-only role. You will sit at the intersection of creative, product, and marketing, ensuring that our brand comes to life consistently across in-app experiences and marketing touchpoints.

You will lead a large regional creative team and drive the next phase of our evolution — building scalable creative systems, improving in-app creative quality, and introducing AI-powered production workflows.

What You’ll Do

1. Lead Creative Across In-App & Marketing Surfaces

• Own the development of high-quality creative assets across:

  • in-app marketing placements (e.g. banners, carousels)
  • campaign and brand communication

• Ensure strong, consistent brand expression across all markets and touchpoints

2. Bridge Brand and Product

• Partner closely with Product and Design teams to ensure:

  • brand identity is effectively translated into product experiences
  • creative assets align with product UX and design systems

3. Build Scalable Creative Systems

• Develop templates, frameworks, and governance to:

  • improve consistency across markets
  • enable faster and more efficient production

• Standardize creative execution across regions and teams

4. Drive AI-Powered Creative Production

• Introduce and scale AI and automation solutions for creative production

• Focus on:

  • high-volume asset generation (e.g. performance marketing)
  • workflow automation
  • improving speed and efficiency at scale

• Leverage data signals (e.g. performance metrics) to inform creative optimization

5. Lead and Develop a Regional Creative Team

• Manage and mentor a multidisciplinary team (~35–40 creatives across regions)

• Lead team structure, ways of working, and creative standards

• Foster strong collaboration across brand, product, and local market teams

6. Deliver Impact Through Creative Performance

• Improve performance of creative outputs across channels, including:

  • in-app engagement (e.g. CTR)
  • performance marketing (e.g. CPA improvements)

• Ensure creative decisions are connected to business outcomes

Creative Leadership 

• 10+ years of experience in creative roles, including agency background and/or in-house leadership
• Strong hands-on understanding of design, visual systems, and asset creation
• Ability to lead creative work from concept to execution

App / Platform Experience 

• Experience in mobile-first, product-led environments (e.g. marketplaces, platforms, consumer tech)
• Exposure to: in-app marketing surfaces / collaboration with product and design team

AI & Creative Systems 

• Experience implementing or scaling:

  • AI tools
  • automation workflows
  • high-volume creative production systems
     
• Ability to translate creative needs into scalable, tech-enabled solutions

Cross-Functional Collaboration

• Proven ability to work closely with:

  • product teams
  • growth / performance marketing teams

• Strong understanding of how creative contributes to:

  • user journeys
  • engagement and conversion

Operational & Organizational Strength

• Experience managing large, distributed teams
• Ability to build structure, processes, and scalable ways of working
• Experience working across multiple markets or regions