Director Creative Strategy

Posted Yesterday
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New York, NY, USA
In-Office
113K-175K Annually
Expert/Leader
News + Entertainment
The Role
Lead brand and new-business storytelling by partnering with Global Partnerships, Marketing, and Creative. Develop and write presentation narratives, work with designers, craft creative concepts for activations and content, build stakeholder relationships, and lead projects to support pitches and renewals for MSG Entertainment properties.
Summary Generated by Built In

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.

Who are we hiring?   

We’re looking for a versatile, experienced strategist with proven success crafting compelling pitches. This is a highly-collaborative role that acts as a bridge among Creative, Global Partnerships, and Marketing, as well as other stakeholder groups. This person needs to be a thought leader, capable of crafting brand and new business storylines. They should also be comfortable working very closely with creatives and sitting within a creative department. 

What will you do? 

  • Partner closely with the Global Partnerships and Marketing teams to shape the storylines for new business and renewal pitches. Marketing partners sponsor everything from spaces to content to giveaways to entire brands within the MSG Sports and MSG Entertainment ecosystems 
  • Work with designers to build and write presentations  
  • Immerse yourself in MSG’s iconic brands 
  • Develop strong relationships across the Creative Studio, Global Partnerships, Marketing, and Social teams 
  • Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

What do you need to succeed?   

  • Bachelor’s Degree in English, Communications, Journalism, Advertising, Anthropology, Psychology or similar  
  • 10+ years of experience as a brand/creative strategist, preferably in an agency or agency-style environment  
  • Extensive success pitching new business 
  • Knowledge of and passion for music, live entertainment, sports, and pop culture 
  • The ability to: 
  • Concept thought-starter creative concepts for content and activations 
  • Clearly articulate ideas  
  • Constructively synthesize feedback 
  • Experience leading projects 

#LI-Onsite 

 

 




Pay Range
$113,000$175,000 USD

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.

Skills Required

  • Bachelor's Degree in English, Communications, Journalism, Advertising, Anthropology, Psychology or similar
  • 10+ years of experience as a brand/creative strategist
  • Experience in an agency or agency-style environment
  • Extensive success pitching new business and renewals
  • Knowledge of and passion for music, live entertainment, sports, and pop culture
  • Ability to conceive thought-starter creative concepts for content and activations
  • Ability to clearly articulate ideas and craft persuasive narratives
  • Ability to constructively synthesize feedback
  • Experience leading projects and collaborating cross-functionally with creative, partnerships, marketing, and social teams
  • Adherence to appearance and presentation guidelines while on-site
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The Company
HQ: New York, New York
1,651 Employees

What We Do

MSG Entertainment is a world leader in live entertainment, comprised of world-renowned venues and marquee brands. Utilizing our powerful assets and expertise, we produce, present, or host a variety of entertainment and sports events, delivering unforgettable experiences for millions of fans each year. Across our venues and brands, MSG Entertainment sets the standard for excellence and innovation while forging deep connections with diverse and passionate audiences. Our Company includes our portfolio of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – each a prominent destination for unforgettable experiences and events. With flexible seating capacities and configurations that range from 2,800 to 21,000, our venues enable us to showcase a broad array of compelling sporting events, concerts, family shows, and special events that cover a wide spectrum of genres. This includes at Madison Square Garden, known as “The World’s Most Famous Arena,” which serves as home to the New York Knicks and New York Rangers – two of the most recognized franchises in professional sports – and perennially hosts the biggest names in music and entertainment. MSG Entertainment also features the wholly-owned original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for generations of fans at Radio City Music Hall since 1933. The show’s enduring popularity is driven by the world-famous Radio City Rockettes, the longest-running precision dance company in America. More information is available at www.msgentertainment.com

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