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**Associate Referral Reward Eligible**
Job Purpose: This role owns the Company’s enterprise external narrative across customers, consumers, third-party partners, regulatory, financial, and market audiences, ensuring a clear, consistent voice in the market. It leads strategic external communications that position the Company as a trusted, innovative, and forward-looking partner delivering value in a complex and highly regulated environment.
As the functional lead, the role drives integrated storytelling that strengthens customer and consumer confidence, differentiates the Company’s products and services, and supports revenue growth. It advises Corporate Affairs and executive leadership to drive positive enterprise strategy and business outcomes, by simplifying regulatory dynamics, supporting Government Relations and stakeholder engagement, and translating complex developments into clear, compelling communications that help individuals understand and navigate distinctions between consumer and incarcerated services
Essential Duties:
Strategic Narrative & Positioning
- Define and evolve enterprise narratives that position the Company as a regulated infrastructure supporting strengthened safety, compliance, operational, and community outcomes
- Ensures that regulatory, policy, and industry developments are translated into strategies and messaging that shape perception, informs action, and strengthens stakeholder trust
- Ensure alignment between product, policy, and corporate narratives across all external channels
- Leverage AI-enabled tools to test and refine audience personas and message receptivity, ensuring narratives resonate across all audiences
Regulatory & Policy Communications
- Partner closely with Government Relations and Legal to anticipate, interpret, and communicate regulatory and legislative developments
- Develop communication strategies that support policy engagement, regulatory readiness, and customer confidence
- Translate complex regulatory requirements into customer-relevant implications and value propositions
- Utilize data and AI-driven insights to monitor sentiment and stakeholder response to regulatory developments, informing proactive communication strategies
Customer & B2B Communications
- Lead development of customer-facing messaging and go-to-market strategies that explain product, pricing, and policy changes in a clear, credible, and proactive manner
- Lead communications during periods of regulatory, pricing, or policy change, ensuring customers and partners understand implications, continuity, and value
- Shape narratives that support retention, trust, and growth, particularly during periods of change
- Ensure consistency between external communications, sales messaging, and customer engagement efforts
- Lead trade digital content strategy and support Sales Enablement with a tiered approach to annual trade events
- Apply data-driven insights and AI-supported testing to optimize messaging effectiveness across customer segments, ensuring clarity, relevance, and trust
Revenue-Aligned Storytelling
- Partner with Product, Sales, and Marketing to develop B2B narratives that drive adoption, pipeline growth, and market differentiation
- Support go-to-market efforts with externally validated messaging, proof points, case studies, and thought leadership and demand-generation content
- Elevate storytelling to emphasize business outcomes, operational impact, and ROI
- Incorporate AI-driven insights and performance data to strengthen messaging, proof points, and value articulation
- Support enterprise positioning with financial stakeholders by reinforcing narratives around stability, compliance, growth, and long-term value
Media & External Engagement
- Lead proactive and reactive media strategy, positioning the Company as a credible, solutions-oriented industry leader
- Engage with media, influencers, and third-party stakeholders to shape perception and strengthen brand trust
- Serve as a spokesperson and advisor to executives on external positioning
- Use AI-enabled tools to analyze media trends, message pickup, and narrative performance, continuously refining external positioning
Market Valuation, Reputation, and Risk Management
- Anticipate and mitigate reputational risks, particularly those related to policy, pricing, advocacy-driven narratives, and regulatory scrutiny
- Develop coordinated response strategies that align Corporate Affairs, Legal, and Government Relations
- Proactively shape external narratives in high-scrutiny environments to strengthen credibility and trust
- Monitor the external landscape to identify emerging risks, opportunities, and narrative gaps and develop plans to address them
- Incorporate AI-supported monitoring to identify misinformation, emerging risks, and sentiment shifts in real time, enabling faster and more informed responses
Cross-Functional Leadership
- Build alignment across Communications, Government Relations, Legal, Product, Human Resources, and Sales to ensure one clear, consistent external voice
- Ensure alignment between internal and external narratives, so associates, customers, and stakeholders receive a cohesive and consistent story
- Build and scale repeatable communication processes and frameworks that increase speed, consistency, and enterprise impact across functions
- Establish standards and guardrails for external messaging, ensuring consistency, accuracy, and alignment with enterprise positioning
- Serve as a senior partner to leadership teams in shaping enterprise-level communications decisions
- Champions and shapes how AI tools are adopted across the function and enterprise—driving more efficient workflows, faster speed to market, and consistent, high-quality outputs
Knowledge, Skills, and Abilities:
- Strategic communications and executive storytelling expertise
- Strong regulatory, business, and stakeholder acumen
- Proven cross-functional leadership and influence
- Reputation management and issue-navigation experience
- Data-driven communicator with AI and analytics proficiency
Minimum Qualifications:
- High school diploma or GED
- 10+ years of experience in communications, public relations, public affairs, or related discipline
- Experience supporting regulated industries, policy communications, or government-facing environments
- Demonstrated success in developing strategic narratives that influence external stakeholders and business outcomes
- Agency and contractor management
Preferred Qualifications:
- Bachelor’s degree in communications, public affairs, journalism, or related field
- Experience working closely with Government Relations, Legal, Product, Sales, and regulatory teams
- Background in B2B communications, product marketing, or industry positioning
- Experience serving as a spokesperson or senior communications advisor to executives
- Ability to identify and activate thought leadership and external positioning opportunities
Physical Requirements:
- While performing the duties of this job, the employee is regularly required to: stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and a variety of office equipment.
- Occasionally may need to reach, stoop, or kneel.
Salary and Benefits:
At Aventiv, our salary and benefits are designed to fit you as a whole person. We offer a salary range based on experience and qualifications to ensure your unique contributions are met with our most competitive offer.
- $149,035.28 - 169,900.22 per year
- Eligible for $255 to purchase company equipment (keyboard, monitor, headset, etc.
- Health Insurance
- 401(k)
- Disability
- Life Insurance
- Paid Time Off
- Voluntary Benefits
Aventiv Privacy Policy:
www.aventiv.com/privacy
Equal Employment Policy:
Aventiv is proud to be an equal opportunity employer. All decisions regarding recruiting, hiring, promotion, assignment, training, termination and other terms and conditions of employment will be made without regard to race, color, national origin, biological sex, sexual orientation, gender identity, gender expression, gender presentation, religion, age, pregnancy, disability, work-related injury, veteran status, genetic information, marital status, or any other factor that the law protects from employment discrimination. We do not discriminate based on genetic information in accordance with the Genetic Information Nondiscrimination Act.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- High school diploma or GED
- 10+ years of experience in communications, public relations, public affairs, or related discipline
- Experience supporting regulated industries, policy communications, or government-facing environments
- Demonstrated success developing strategic narratives that influence external stakeholders and business outcomes
- Agency and contractor management
- Strategic communications and executive storytelling expertise
- Strong regulatory, business, and stakeholder acumen
- Proven cross-functional leadership and influence
- Reputation management and issue-navigation experience
- Data-driven communicator with AI and analytics proficiency
- Bachelor's degree in communications, public affairs, journalism, or related field
- Experience working closely with Government Relations, Legal, Product, Sales, and regulatory teams
- Background in B2B communications, product marketing, or industry positioning
- Experience serving as a spokesperson or senior communications advisor to executives
- Ability to identify and activate thought leadership and external positioning opportunities
What We Do
Aventiv Technologies is a diversified technology company that provides innovative solutions to customers in the corrections and government services sectors. Aventiv is the parent company to Securus Technologies and AllPaid, leading providers of innovative products and services. The collective power of these unified organizations deliver superior value and service to all of our customers nationwide. We believe society improves when modern standards of simplicity are integrated with the highest demands of security. That’s why we apply technology solutions to make complex connections more secure and more convenient than ever before. Whether in communications, media and entertainment, payments, or monitoring, we help transform the industries we serve and impact the lives they touch each day. We lead with technology to solve problems in revolutionary ways and are dedicated to making the complex simple by fusing integrated products with unparalleled service. With our legacy in superior security, we ensure safety and reliability at every touchpoint, and earn trust one connection at a time. Relentlessly improving, we optimize our data-driven solutions to improve outcomes for all of our customers, helping people and technology work better together.









