The Role
The Director, Content leads content strategy and execution, overseeing editorial direction, managing content programs, and utilizing AI tools for efficiency while ensuring high-quality output.
Summary Generated by Built In
The Role
The Director, Content at Wpromote is the driving force behind the ideas, narratives, and stories that power the agency's brand and growth. This role shapes and delivers content that clearly articulates Wpromote's point of view, turning strategy into standout thinking across our owned channels through smart, scalable, AI-enabled workflows. Partnering closely with Agency Marketing and Strategy, the Director, Content owns content from concept to impact, translating insight into work that challenges convention and differentiates the brand.
The Director, Content is deeply embedded in the work, writing, editing, and setting the editorial bar for the agency. With strong convictions and a willingness to take thoughtful risks, this role requires sound judgment and a sharp point of view to push the brand forward. As a Director-level individual contributor within a lean marketing organization, you'll own Wpromote's content function end-to-end while remaining hands-on in editorial decision-making and execution.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $110,000 - $125,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Owning content priorities and editorial direction for Wpromote, in close partnership with Agency Marketing and the Strategy team, ensuring enterprise positioning and strategic narratives are translated into clear, differentiated, high-impact content programs
- Leading end-to-end execution of content initiatives, from scope and timelines to distribution and ongoing optimization
- Setting the editorial bar for Wpromote, defining what “great” looks like and making final calls on tone, POV, and narrative direction across channels
- Prioritizing and making tradeoffs across initiatives to ensure focus, quality, and alignment within a lean team and limited production capacity
- Building and leveraging AI-supported content workflows to improve efficiency, consistency, and scalability, while maintaining strong human editorial judgment and quality control
- Producing content creation across multiple formats and channels, including blogs, newsletters, social content, webinars, case studies, press releases, media statements, award submissions, and longer-form assets, while owning writing and editorial quality through drafting, editing, and final review
- Developing content with a clear, differentiated point of view, using thoughtful provocation to build Wpromote’s brand voice and advance meaningful perspectives rather than adding noise
- Managing the agency blog as an ongoing program, including editorial planning, publishing cadence, and updates
- Managing content optimization efforts, including SEO-informed updates and improvements, in partnership with internal teams
- Driving performance measurement for key content programs and using insights to inform planning and optimization decisions
- Collaborating with Brand, Design, Website, Demand Generation, and Event teams to ensure alignment with broader marketing efforts
- Managing event content development (presentation decks) and post-event content creation (ex: event recaps, formal video recording, interviews, etc)
- Staying ahead of content and marketing trends with a natural curiosity for new ideas, formats, and approaches, and thoughtfully applying what’s relevant to our work
You Must Have
- 7 to 10+ years of experience in content, editorial, or marketing roles within B2B, agency, or related environments
- Strong writing and editing skills, with experience developing and refining content across multiple formats and channels
- Demonstrated ability to develop content with a clear, differentiated point of view, including experience pushing beyond safe or conventional narratives while maintaining credibility and relevance
- Experience shaping and maintaining a distinct editorial voice, with the judgment to challenge conventions and push perspectives in a way that is credible, relevant, and aligned with brand goals
- Demonstrated experience managing ongoing content programs such as blogs, newsletters, or organic social content
- Strong organizational and project management skills, with comfort owning timelines, priorities, and cross-functional coordination
- Working knowledge of SEO principles and how they inform content planning, optimization, and performance improvement
- Experience collaborating with senior stakeholders and interviewing subject matter experts to translate complex ideas into clear, effective content
- Analytical skills and comfort using performance data to inform decisions and improve content outcomes
- Experience using AI-supported tools to assist with research, drafting, and content production, balanced with strong editorial judgment and human-led review
- Strong editorial judgment and taste, with the ability to distinguish between content that is timely and valuable and content that simply adds noise
- Portfolio or writing/content samples required; please include a link to relevant content work in your application.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
