The Role
The Director of Content at Gurobi Optimization will develop and curate written content, lead global content strategy to enhance brand visibility, and collaborate with various stakeholders to ensure consistent messaging.
Summary Generated by Built In
At Gurobi Optimization, we're on a mission!
A mission that focuses on mathematical optimization. We empower our customers to expand their use of mathematical optimization technology in order to make smarter decisions and solve some of the world's toughest and most impactful business problems. We're looking for passionate, dedicated, innovative game-changers to join our team and drive the future of Gurobi.
As the Director of Content at Gurobi Optimization, you will collaborate with internal experts and external partners to create new written content and enhance existing materials. This role holds significant importance for our business for two primary reasons:
1. Crafting and disseminating top tier written content enables Gurobi to remain the definitive thought leader in mathematical optimization.
2. Up-to-date and captivating written content is vital to engaging prospects and customers across our buyer journey, supporting effective marketing, sales and customer education efforts.
This role also owns the global content narrative, public relations alignment, and the systems and measurement required to scale content impact across regions and channels.
What will you be doing?
- Develop, curate, and oversee all written content across diverse marketing channels.
- Create content for in-person training programs, mathematical programming modeling examples, user case studies, white papers, eBooks, website content, digital marketing materials, and infographics.
- Effectively communicate the business value of optimization and the Gurobi Optimizer through written content.
- Lead the development of high-impact thought leadership pieces, bylined articles, and analyst-facing narrative documents that shape market perception.
- Translate executive narrative and Product Marketing positioning into a scalable content framework that guides all storytelling.
- Own and execute Gurobi’s global content and PR campaign strategy, setting overall direction across regions and PR agencies to ensure consistent, high-impact storytelling aligned with business priorities.
- Ensure clarity, credibility, and relevance for business and executive audiences while enabling scalable execution.
- Establish standardized reporting and executive dashboards to assess content performance, content-driven revenue attribution, and PR effectiveness.
- Lead the design and ongoing evolution of Gurobi’s centralized Content Hub to scale content creation, reuse, and performance globally.
- Define how flagship content is designed for reuse across channels and formats to maximize reach, consistency, and impact.
- Partner closely with Product Marketing, Demand Generation, Sales Enablement, Academic, and executive stakeholders to ensure consistent messaging across campaigns, launches, and field-facing content.
What experience and qualifications should you have?
- Bachelor's degree in English, journalism, communications, marketing, or a related field preferred.
- 10+ years of experience in personally leading technical content development initiatives.
- Proven experience as a content writer, copywriter, or similar role, preferably in a relevant industry or field.
- Experience in the analytics/AI software domain or a background in creating technology-related content is preferred.
What skills and abilities should you have?
- Demonstrated ability to plan, develop, organize, write, and edit compelling technical content.
- Effective cross-functional collaboration with technical experts.
- Exceptional writing and storytelling skills, with a strong editorial point of view.
- Ability to operate at both strategic and execution levels—setting direction while personally creating content.
- Strong judgment around narrative focus, content prioritization, and quality.
- Clear and concise communication of complex information to various audiences.
- Maintaining style consistency across related documents.
- Managing content development and refresh schedules.
- Proficiency in using relevant software applications, including Microsoft Office and Adobe Creative Suite.
- Demonstrate a consistent ability to generate a substantial volume and variety of high-quality content.
- Ability to simplify complex technical concepts for a non-technical or business audience.
What other skills should you have?
- Self-motivated: Initiates engagement with subject matter experts (SMEs) and stakeholders within Gurobi, partner organizations, and customer organizations to gather input for content.
- Process-oriented: Manages end-to-end content creation and coordinates multiple projects from concept to completion. Constantly seeks to enhance existing processes and practices.
- Driven and versatile: Consistently produces plans, manages content calendars, and works toward achieving content marketing objectives.
- Collaborative: Collaborates effectively with internal and external stakeholders to align content efforts with marketing and corporate goals.
Your Alignment with our Gurobi Core Values:
- Customer Focus: Verbal & written communication skills that bring clarity and build trust.
- Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others.
- Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.
- Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.
- Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.
Gurobi Optimization is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
Gurobi Optimization is an E-Verify employer. As part of our hiring process, we utilize the federal E-Verify program to verify the employment eligibility of all newly hired employees. For additional information regarding E-Verify, please visit www.e-verify.gov.
Top Skills
Adobe Creative Suite
MS Office
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The Company
What We Do
Gurobi produces the world’s fastest and most powerful mathematical optimization solver – the Gurobi Optimizer – which is used by leading global companies across more than 40 different industries to rapidly solve their complex, real-world problems and make automated decisions that optimize their efficiency and profitability.
As the market leader in mathematical optimization software, we aim to deliver not only the best solver, but also the best support – so that companies can fully leverage the power of mathematical optimization (on its own or in combination with other AI techniques such as machine learning) to drive optimal business decisions and outcomes.
