Director, Content Strategy

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview: 

The Director of Content Strategy supporting the central creative team at Brunswick will define and lead content strategies that strengthen our brands, grow audience reach across social and beyond . This newly created role in the Creative Center of Excellence is both strategic and collaborative—acting as the bridge between teams to define how brand messages translate into content that inspires, educates, and motivates our audiences, while using data and insights to continuously optimize our approach. You will develop and collaborate on social creative content strategies and frameworks for a core set of priority brands with a primary focus on owned channels (social) and a secondary focus on content and campaign strategies that extend across the full consumer journey. Partnering closely with the Brand Managers and brand social marketing team and with other cross-functional leaders across the Brunswick enterprise, you’ll bring strategy, governance, playbooks, and performance frameworks to life while ensuring our brands deliver consistent, insight-driven content experiences.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:  

Strategy – Owned Channels (Social)

Priority Focus

• Partner with brand teams to define and drive social content vision, strategies and frameworks that strengthen owned media presence and provide clear strategic direction to elevate creative content development for organic social
• Establish a process for the planning of content and support the social marketing teams facilitate that process within their brands and across cross-functional teams (i.e PR/Comms and creative teams)
• Identify which brands belong on which platforms, how those brands translate to the social space and how the content should come to life for an initial set of priority brands
• Partner closely with Division Social Leads, Director of Brand Content and Social Strategy (Navico) and Social Governance/Operations to pull through playbooks, governance best practices, common KPIs and foundations into other business units 
• Brief creative (Content Creator) on strategies and social needs to execute
• Educate and align key stakeholders (Brand/Social, Leadership, etc.) on social media opportunities, trends, best practices, and performance.
• Define KPIs, track performance, and provide regular reporting with insights and recommendations to optimize results.

Strategy – Content and Campaign

• Work with Brand Marketing Directors/Managers on developing brand messaging and content strategies beyond social
• Act as a strategic partner and bridge between cross–functional teams (brand marketing, social, creative, performance marketing)
• Leverage and expand on frameworks and tools (i.e. Creative Briefs, Marketing Plans, Consumer Ecosystems) that inspire and help Marketers improve their marketing plans and strategies, and consult on implementation
• Work with cross-functional Insights team to help identify the critical insights and gaps needed to understand consumer and customer needs and how we can satisfy those
• Partner with creative leadership on ensuring creative ideas deliver on strategy

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:  

• Bachelor’s degree required
• 12+ years in brand, planning, insights, brand strategy or social – agency planning experience is a plus
• Strong track record of experience with both B2B and B2C marketing 
• Excellent communication and interpersonal skills 
• Passion for creative
• Skilled at managing large projects and meeting deadlines 
• Facilitation experience is a plus

Working Conditions:

• Hybrid - 3 Days per week onsite

The anticipated pay range for this position is $129,500 - $219,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! 

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].