Director of Content Strategy and Development, Via

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA Corporate office.
JOB SUMMARY
The Director of Content Strategy and Development for Via, an integrated multi-channel platform within the AAA Mountain West Group (MWG), will oversee the strategic vision, financial performance, and team members. This platform includes the Via print publications, digital magazine, podcast, website and email newsletter. This role requires a combination of visionary thinking, strong business acumen, and deep understanding in content management to effectively engage AAA Members and enhance their membership experience.

ESSENTIAL FUNCTIONS:

Strategic Vision and Leadership:

• Develop and lead a comprehensive multi-channel strategy that aligns with business objectives and broadens member engagement on the Via platform. This includes overseeing the overall Via content, including print, digital and audio platforms.
• Drives channel revenue growth through effective ad placement and sponsorship strategies, including identifying and evaluating new advertising revenue streams and distribution channels.
• Provides insights from Via readership to inform organizational decisions, ensuring the Member voice is represented in marketing and leadership discussions.

Financial Oversight and Business Development:

• Manage and evaluate the budget for the entire Via operation, including annual budgeting, forecasting, and financial management to meet or exceed targets.
• Identify and pursue new business opportunities and strategic partnerships to drive growth and expand the content offering.
• Negotiate contracts with key stakeholders, including vendors, and partners, ensuring favorable terms and legal compliance.

People Leadership and Management:

• Supervise and lead team members within the department
• Provide mentorship, coaching, and performance management to ensure the team's professional development and success.
• Ensures alignment with budgets, timelines, and performance goals while providing transparency and collaboration with internal stakeholders.

KNOWLEDGE AND SKILLS:

• Proven track record of developing and implementing successful content strategies that drive engagement, growth, and revenue.
• Strong financial acumen and experience in budget management, revenue forecasting, and profitability analysis.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
• Deep understanding of the publishing industry, market trends, and audience behavior.
• Proficiency in analytics tools, content management systems, and publishing platforms.
• Ability to adapt quickly to changing technologies and market dynamics.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES:

Minimum Qualification

• Bachelor's degree in journalism, communications, business, or a related field plus 10 years of leadership experience in publishing or content creation, with demonstrated success in managing multi-platform content operations.

Preferred Qualifications

• Master's degree

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