Director, Content Marketing

Posted 2 Days Ago
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Boston, MA, USA
In-Office
163K-218K Annually
Expert/Leader
Security • Software
The Role
Leads Tenable’s global content marketing strategy and team, developing cybersecurity thought leadership, research reports, web content, video scripts, and derivative assets. Owns editorial standards, SEO/GEO strategy, AI-enabled workflows, content calendars, and brand voice. Collaborates across communications, research, product marketing, sales, legal, web, and creative teams while analyzing content performance and pipeline impact. The role requires hands-on technical writing and editing, stakeholder influence, and strong leadership in an enterprise environment.
Summary Generated by Built In

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner.  The ideal candidate will bring cybersecurity experience and a journalistic approach to developing content that engages and informs technical B2B audiences. Sitting at the intersection of Corporate Communications, Tenable Research, Product Marketing and Revenue Marketing, this leader will transform proprietary research, executive expertise and customer insights into compelling market narratives. Reporting to the Vice President of Corporate Communications, the Director will lead the content marketing team, combining strategic planning with hands-on writing and editorial leadership.

Your Opportunity:

Strategic Leadership & GEO Transformation

  • Lead Programmatic Growth: Maintain and grow Tenable’s leadership position by driving the global Exposure Management Leadership Council. This requires helping to nurture and support Tenable’s CISO relationships, coordinating regular discussions and peer-to-peer engagement, and translating technical and process insights into regular original reports and content. Act as a valuable partner for Tenable Research, influencing the research calendar and pillar research initiatives that support thought leadership, competitive differentiation and customer engagement.
  • Champion SEO/GEO (Generative Engine Optimization): Implement a GEO-first approach to all external marketing content. Ensure Tenable’s assets are optimized for visibility, authority and citation potential across AI-powered answer engines, AI-assisted search and traditional search results.
  • Utilize AI as a Content Marketing Accelerator: Implement and manage AI-enabled content workflows that drive efficiency, scalability and quality.

Content Strategy & Execution

  • Own the Editorial Framework: Serve as a champion of the Tenable editorial voice across our external thought leadership materials. Manage the editorial calendar, blog strategy, and writing style guide to ensure a cohesive, high-quality narrative across all touchpoints. Must be able to quickly generate blog copy, especially for rapid response and often on highly technical cybersecurity topics. Must be comfortable editing technical and research content on cybersecurity topics.
  • Drive Multi-Format Excellence: Direct the creation of high-impact content including research reports, SEO/GEO-optimized web pages, video scripts and other forms of derivative content to drive long-term engagement. Map derivative content strategies to the buyer journey. Ensure every asset reflects our competitive differentiation and speaks directly to our target personas.

Stakeholder & Operational Management

  • Matrixed Collaboration: Serve as a trusted advisor to key stakeholders within Corporate Communications, Product Marketing, Product Management, Research, Web, Creative and Revenue Marketing. Translate business priorities into effective, actionable content initiatives.
  • Data-Driven Optimization: Monitor, report and analyze content KPIs—including organic visibility, engagement and pipeline contribution—using these insights to refine strategies and demonstrate business impact.

What You’ll Need:

  • Experience: 8-10+ years in content marketing, corporate marketing or journalism, with at least 5+ years of leadership experience at an enterprise-scale organization. Must have experience managing a team as well as the demonstrated ability to write high-quality, technical content across a variety of platforms.
  • GEO/AEO Expertise: Fluency in the emerging AI search landscape. You understand how LLMs and answer engines consume content and know how to optimize for them.
  • Strategic & Operational Balance: Ability to act as both a visionary leader and a hands-on contributor. You are comfortable defining high-level content frameworks while also rolling up your sleeves to edit or write high-priority assets.
  • Stakeholder Influence: Proven track record of operating in a highly matrixed environment. You possess the ability to secure buy-in from senior leadership and drive collaboration across diverse teams (PMM, Legal, Sales, Research).
  • Brand Voice Champion: Demonstrated experience as a protector of editorial brand voice and standards. You have a sharp eye for quality and the ability to coach writers to elevate their work. AP Style preferred.
  • Education: Bachelor’s degree in marketing, communications, journalism, English, or related field. 

#LI-Hybrid

#LI-MS1

This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.

US Pay Range
$163,000$217,666.67 USD

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.  If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [email protected] for further assistance.

Tenable Data Consent Statement

Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you:

General Applicant Privacy Notice
California Applicant Privacy Notice
EU/EEA/UK Applicant Privacy Notice

Skills Required

  • 8–10+ years of experience in content marketing, corporate marketing, or journalism
  • At least 5 years of leadership experience in an enterprise-scale organization
  • Experience managing a team
  • Ability to write high-quality technical content across multiple platforms
  • Cybersecurity content experience
  • Fluency in the AI search landscape, including how LLMs and answer engines consume content
  • Experience optimizing content for GEO/AEO
  • Ability to balance strategic leadership with hands-on writing and editing
  • Experience operating in highly matrixed environments and influencing senior stakeholders
  • Experience maintaining editorial brand voice and standards
  • Ability to coach writers and elevate content quality
  • Bachelor’s degree in marketing, communications, journalism, English, or a related field
  • Knowledge of AP Style

Tenable Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tenable and has not been reviewed or approved by Tenable.

  • Healthcare Strength Benefits materials highlight comprehensive medical and mental health coverage with family-forming support and gender-affirming care, alongside an Employee Assistance Program. Feedback suggests coverage depth is a core strength of the package.
  • Leave & Time Off Breadth Generous PTO is emphasized, and some teams note additional time-off style perks such as summer Friday hours. Feedback suggests time-away policies are a relative strength.
  • Equity Value & Accessibility RSUs and an Employee Stock Purchase Plan are frequently highlighted alongside base pay. Feedback suggests these equity elements contribute meaningfully to perceived total compensation.

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The Company
HQ: Columbia, MD
1,847 Employees

What We Do

Tenable®, Inc. is the Cyber Exposure company. Over 30,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. As the creator of Nessus®, Tenable extended its expertise in vulnerabilities to deliver the world’s first platform to see and secure any digital asset on any computing platform. Tenable customers include more than 50 percent of the Fortune 500, more than 30 percent of the Global 2000 and large government agencies. Learn more at www.tenable.com.

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