The Director of Content Marketing will drive WordPress.com’s content and messaging strategy, owning the overarching vision that delivers measurable business outcomes. This executive position is responsible for developing and executing integrated content initiatives that shape our brand voice, drive organic growth, and empower cross-functional teams with compelling messaging frameworks. The role combines strategic thinking, content excellence, and business acumen to transform WordPress.com’s market presence.
Responsibilities:
Strategic Direction & Content Vision
- Define and own WordPress.com’s global content strategy, messaging architecture, and brand voice.
- Direct development and execution of annual content and campaign calendars.
- Build and mentor a high-performing content team while serving as an organizational thought leader.
- Manage content marketing budget and resource allocation to maximize business impact.
- Establish company-wide messaging frameworks and content guidelines.
Content Strategy & SEO Direction
- Guide WordPress.com’s organic growth through comprehensive SEO strategy.
- Develop data-driven content optimization frameworks to improve search visibility.
- Own the content governance model ensuring consistency across all channels.
- Define and maintain content taxonomies and metadata strategies.
- Oversee technical content optimization initiatives across the website.
Campaign & Message Development
- Spearhead development of integrated marketing campaigns across all channels.
- Own campaign messaging strategy and framework development.
- Guide narrative development for product launches and key initiatives.
- Create scalable messaging playbooks for cross-functional team use.
Strategic Collaboration
- Partner with C-suite and senior stakeholders on strategic initiatives.
- Drive alignment between content strategy and broader business objectives.
- Guide collaborative initiatives across Product, Design, and Communications teams.
- Champion content and messaging best practices across the organization.
Analytics & Business Impact
- Define content and campaign success metrics aligned with business goals.
- Drive data-informed decisions for content strategy optimization.
- Provide executive reporting on content ROI and business impact.
- Identify strategic opportunities through market and competitor analysis.
Requirements:
- 10+ years of content marketing experience with 5+ years in senior roles.
- Proven track record driving significant business growth through content initiatives.
- Expert in SEO strategy and organic growth optimization.
- Demonstrated success building and scaling content operations.
- Experience creating messaging frameworks and playbooks.
- Strong executive presence and stakeholder management skills.
- Deep understanding of content analytics and attribution modeling.
- Excellence in written and verbal communication.
- Experience directing integrated, multi-channel marketing campaigns.
- Strong analytical and strategic thinking capabilities.
- Knowledge of WordPress ecosystem preferred.
Salary range: $130,000-$180,000 USD – Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.
This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.
About Automattic
We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, Pocket Casts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source, and the vast majority of our work is available under the GPL.
Diversity, Equity, & Inclusion at Automattic
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
What We Do
We are WordPress VIP, the agile content platform leading a powerful enterprise ecosystem. As we fit seamlessly across your organization, enjoy the ease, flexibility, and freedom you need to scale valuable customer connections that drive your growth.
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