Director of Content & Lifecycle Marketing

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Job Description

Responsibilities

The Director of Content & Lifecycle Marketing owns the organization's voice and writes the content that builds authority, moves deals, and keeps clients engaged. This is a hands-on writing role, not a strategy-only seat. You'll set messaging and lifecycle strategy, then execute against it across the website, SEO, long-form thought leadership, account-based campaigns, and sales materials. You'll partner closely with Growth Marketing to keep positioning consistent across acquisition and account-based work.

Job Responsibilities:

• Own the organization's tone of voice and write across formats: website copy, long-form thought leadership, SEO content, ABM campaigns, and sales enablement pieces.

• Lead executive messaging and thought leadership that builds authority and supports sales conversations.

• Build content for account-based marketing, tailored to specific accounts and buyers.

• Design and optimize nurture programs, segmented email workflows, and retargeting to improve funnel progression.

• Partner with or oversee PR as the function matures, keeping press materials and executive communications consistent with brand voice.

• Align messaging with Growth Marketing for consistent positioning across acquisition and account-based efforts.

• Partner with Brand & Creative to maintain voice consistency across all touchpoints.

• Lead and develop content and lifecycle team members, setting priorities and performance standards.

• Track engagement, conversion, and retention metrics, and use them to sharpen the work.

Qualifications & Requirements

Required

• 5-7+ years in content marketing, lifecycle marketing, or B2B marketing leadership.

• A strong portfolio showing range across web, long-form, SEO, and sales content.

• Demonstrated success building content that supports complex sales cycles.

• Experience writing for ABM and account-based campaigns.

• Strong editorial and executive-level writing skills.

• Experience designing and managing email nurture and marketing automation programs.

• Experience with CRM and marketing automation platforms (e.g., HubSpot).

• Strong analytical skills to interpret engagement and funnel data.

• Experience managing and developing team members.

Preferred

• Experience writing SEO content with measurable results.

• Comfort overseeing PR or agency relationships.

• Experience within multi-division or service-based organizations.

• Familiarity with AI search optimization (AEO/GEO).

What We Offer

• Paid time off (vacation and sick)

• Medical, dental, and vision insurance

• 401(k) with employer match

• Employee assistance program (EAP)

• Career development and ongoing training

Important to Know

• Veterans and candidates with military experience are encouraged to apply.

• HHS is an Equal Employment Opportunity Employer committed to workplace diversity and inclusion.

• Must be available to work in office Tuesday through Thursday each week, with additional in-office presence required during the onboarding period, and in support of critical submission deadlines.

Who is HHS

HHS is a private, family-owned business dedicated to caring for its team members and providing honest, quality-driven customer service. Founded in 1975 as Hospital Housekeeping Systems, today HHS provides services including housekeeping, food, and facility management to nearly 1,000 customers across six industries. We are growing rapidly and seeking motivated leaders to join us for the next stage of our journey. We support and encourage growth from within.

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