Director, Content Development

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest! 

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.

Our Content team is growing and we're looking for a Director, Content Development to join us as we expand our content offerings to provide a premium experience for our customers – one that brings joy, engagement, relaxation, and comfort. 

The Director, Content Development oversees the development and evolution of premium audio across Hatch’s adult content business. This includes managing audio projects of various genres and formats, and delivering premium content for various uses including on-platform across our device family as well as off-platform audio.The Director, Content Development plays a critical role in helping to shape our subscription offering and to execute on our strategy. This position requires a blend of creative vision, collaborative skills, and project management abilities, along with deep knowledge of the audio content space. This person will work closely with both the production team and content strategists to develop talk content, storytelling, music, mindfulness audio, soundscapes, short form content, and programs of various formats and publishing cadences.

This role will report to the VP of Content. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll DoLeadership and Management

• Collaborate with a team of audio producers and creative professionals to develop concepts, produce pilots, and deliver on audio programming initiatives.
• Manage project-based employees on the development of new content.
• Coordinate with other departments to align content development with overall organizational goals.
• Collaborate with our research team to develop and refine concepts.
• Collaborate with our Marketing team to delight our customers.

Creative Development

• Collaborate with our Content Strategy and Research/Analytics team to develop areas of focus and leverage user data driven insights.
• Ensure a diverse slate of content to provide a range of options for users with distinctive tastes and different sleep needs/routines
• Take the lead on drafting show bibles, style guides and future evolutions for our franchises

Project Management

• Oversee the planning and execution of pilots and select new audio projects.
• Collaborate with the Production team on internal and external resourcing for pilots and balancing development with ongoing production.
• Ensure pilots are completed on time, within budget, and to the highest quality creative standards.
• Manage pilot timelines and resource allocation.
• Collaborate to develop, evolve and expand select existing content franchises.

Technical Expertise and Innovation

• Understand various audio workflows across limited and ongoing projects.
• Stay abreast of the latest trends and technologies in audio content.
• Leverage data to understand customer behavior around content listening.
  

Budget and Resource Management

• Develop and track against the pilot budgets.
• Allocate resources effectively to maximize efficiency and quality.
• Negotiate contracts with vendors and manage external partnerships.
  

Collaboration and Communication

• Collaborate with content production staff as well as other stakeholders to develop new programming.
• Communicate effectively with team members and stakeholders.
• Integrate our content development workflow into our CMS.

Within 3 Months:

• Get to know the Content team and the existing library of content, as well as our current production slate.
• Build relationships with colleagues in cross-functional teams from Marketing and Analytics.
• Become familiar with our strategies.
• Learn and integrate with our basic audio production workflows.
• Monitor the latest trends and technologies in sleep and sleep-related content.
  

Within 6 Months:

• Represent the Content Development perspective in select cross-functional work. 
• Keep stakeholders updated on development and production work and timelines.
• Support cross functional work on our catalog and promotional improvements.
• Ensure that content development initiatives are being optimized for customer quality.
• Identify opportunities for audio innovation and experiences with sound and light.

After 1 Year:

• Work with the Content team to drive forward content development strategies across adult and kids businesses.
• Become a key driver of our customer experience.
• Contribute to future planning for our subscription offering.
• Build innovative bedtime programming.

What You’ll Bring

• A genuine interest in sleep, relaxation and wellness.
• Significant experience and familiarity with a variety of audio production workflows.
• Experience developing audio content for a wide range of audiences.
• Experience developing platform exclusive content. 
• Deep understanding and interest in audio consumption and audiences.
• Exceptional cross-functional communication skills, both verbal and written. 
• Ability to operate in a fast-paced environment, across multiple areas of the business.

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks

• We are certified as A Great Place to Work for the fourth year in a row! 93% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.