Aledade is the largest network of independent primary care.
The Role
The Director of Content & Creative will oversee a strategic content team, drive B2B content strategy, manage performance, and optimize sales partnerships to enhance conversion rates.
Summary Generated by Built In
The Director of Content & Creative will lead and elevate our high-performing strategic content team, enabling them to drive organizational growth through strategic vision and execution excellence. This senior leadership role requires a proven B2B content leader who will champion our team's momentum while removing roadblocks and providing strategic guidance. The Director will facilitate advanced messaging development, guide AI-powered process implementation, and ensure seamless sales partnership for prospect conversion.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties:
Strategic Team Leadership & Creative Guidance:
- Directly manage 4 strategic content professionals, providing mentorship, career development, and performance management
- Conduct regular one-on-ones, performance reviews, and goal-setting sessions with each direct report
- Guide team strategic direction and provide final approval on major initiatives while empowering team members to own creative vision and content strategy execution
- Remove organizational barriers and secure resources needed for team success
- Lead team meetings, facilitate strategic planning sessions, and ensure optimal team collaboration
- Protect team focus and creative autonomy while facilitating cross-functional partnerships
B2B Sales Partnership & Performance Optimization:
- Enable team collaboration with sales leadership to create conversion-focused content that drives deal progression
- Guide content performance analysis and optimization strategies to improve messaging effectiveness and ROI
Agency Management & Process Innovation:
- Oversee strategic partnerships with external agencies, establishing quality standards for tactical content production
- Guide AI tool implementation and process scaling while maintaining team ownership of creative decisions
Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, or related field; 12+ years B2B copywriting and content strategy experience with proven track record of managing and developing high-performing creative teams
- Minimum 5+ years direct people management experience leading 3-6 person creative teams and enabling strategic content success
- Deep understanding of complex B2B sales cycles and how strategic content impacts demand generation and conversion at each stage
- Strong analytical skills and proven experience building scalable creative operations with external agencies while maintaining quality standards
- Executive presence and ability to influence senior leadership while advocating for team needs and strategic priorities
Preferred knowledge, skills, and/or abilities:
- Proven experience transitioning high-performing teams to next-level strategic impact while maintaining existing momentum and team satisfaction
- Healthcare, B2B SaaS, or complex services industry experience with marketing automation platforms, CRM systems, and sales enablement tools
- Knowledge of UX/UI principles, prospect journey optimization, and Agile methodology for creative team leadership and development
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
Top Skills
B2B Copywriting
Content Strategy
Crm Systems
Marketing Automation Platforms
Sales Enablement Tools
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The Company
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
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