About the Role
We're hiring a Consumer Marketing Manager to own end-user engagement across the Addition Wealth ecosystem. You'll be the connective tissue between our product, brand, and the people with access to our platform, responsible for keeping users informed, engaged, and getting value from the product over time. This is a hands-on, builder role for someone who wants to own a channel mix end-to-end and see the direct impact of their work on usage and retention.
You'll report directly to the CMO and work closely with Product, Growth, and Client Success.
What You'll Do
- Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
- Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
- Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
- Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows
- Develop and test offline tactics as part of an integrated engagement strategy
- Segment and target end users based on behavior, product usage, and lifecycle stage
- Report regularly to the CMO on campaign performance, engagement metrics, and program impact
- Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
- Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements
What You'll Bring
- 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
- Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
- Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
- Expertise leveraging data to drive engagement and conversion
- Proven experience planning and running multi-channel campaigns
- Experience with direct mail or other offline/owned channels a strong plus
- Comfort working cross-functionally with Product, Growth, and Client Success teams
- Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
- Excellent written communication skills; able to write and edit consumer-facing copy
- Experience marketing to end users within a white-label or B2B2C model is a plus
- A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats
Perks and Benefits
- Competitive salary
- 401(k) & Employer Match
- Work from anywhere
- Health insurance & wellness benefits
- Equity compensation
- Generous parental leave
- Unlimited vacation
- Company offsites
- Unlimited access to financial professionals
Skills Required
- 5-8 years of consumer or product marketing experience, ideally in fintech, financial services, or a consumer company.
- Comfort working with AI and modern marketing tools.
- Experience using data to drive engagement and conversion.
- Experience planning and running multi-channel campaigns.
- Comfort working cross-functionally with Product, Growth, and Client Success teams.
- Strong analytical skills, including defining metrics, reporting performance, and using data to guide decisions.
- Excellent written communication skills and ability to write and edit consumer-facing copy.
- Experience with direct mail or other offline or owned channels.
- Experience marketing to end users within a white-label or B2B2C model.
- Resourceful, ownership-driven, and comfortable working in a lean, high-ownership environment.
Addition Wealth Compensation & Benefits Highlights
-
Retirement Support — A 401(k) with employer match is explicitly offered, reinforcing long‑term savings support. This sits alongside other wealth‑building elements highlighted across company materials.
-
Equity Value & Accessibility — Equity is described as employee‑friendly and “outsized relative to big tech.” Employees are also given unlimited access to fiduciary financial professionals to help navigate equity decisions.
-
Parental & Family Support — Paid parental leave, childcare benefits, family medical leave, and a return‑to‑work program are called out. These offerings signal a strong commitment to supporting growing families.
Addition Wealth Insights
What We Do
Addition Wealth is a holistic personal finance platform that empowers employees to make smart, informed financial decisions. By taking a tech-forward approach that combines digital tools, community events, expert content, and access to financial professionals, Addition is making personalized financial expertise inclusive and accessible for all employees. Addition partners with forward-thinking employers to help employees make the most of their money.
Why Work With Us
We are technologists and financial experts committed to helping people with their finances and money decisions.
Gallery
Addition Wealth Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We have employees in different locations, but our NYC team works in person a few days a week in our great office in Flatiron!
