The Director, Consumer Marketing for North America Truck is a critical leadership role within the Ford Blue General Management team. This position is directly responsible for driving all aspects of consumer marketing, brand positioning, and market performance for Ford Blue’s highly successful truck franchise, which includes the legendary F-150, Ranger, and Maverick product lines.
In this role, you will drive the creation and execution of high-impact marketing strategies and go-to-market tactics. You will serve as the brand champion for our truck lineup—utilizing deep customer insights and market segmentation to connect with customers, support our valued field / dealer network, and deliver breakthrough results in a highly competitive marketplace.
ResponsibilitiesYou Will...
Market Execution & Financial Performance
- Deliver retail sales, market share, revenue, and EBIT objectives for the F-150, Ranger, and Maverick vehicle lines, maintaining ownership overall marketplace execution.
- Drive nameplate revenue growth strategy, optimizing Average Transaction Price (ATP), series and packaging strategies, and option mix rates.
- Partner with Finance to create robust pricing strategies and lead the development of the market equation for Ford Blue trucks.
Marketing, Launch, & Brand Communications
- Develop and execute world-class Go-To-Market (GTM) launch plans in close collaboration with the Marketing Communications and Public Relations teams as well as agency partners.
- Translate rich consumer and brand insights into high-impact Tier I, II, and III communications across TV, digital, social media, CRM, and strategic partnerships.
- Systematically track and provide nameplate and competitive insights to key enterprise stakeholders to optimize messaging and media strategies.
- Lead brand-based elements of all-new and mid-cycle action (MCA) product reveal planning, including market research plans, core messaging, launch tenets, and reveal event execution.
Cross-Functional Leadership & Collaboration
- Serve as the “hub” of GTM strategy and execution, connecting external partners (consumers, dealers, and creative agencies) with internal teams (Finance, Contest & Incentives, Sales & Operations Planning, and Product Line Performance) to deliver unified brand success.
- Interface closely with counterparts in Product Marketing to ensure seamless integration of cycle plans, volume requirements, and offering strategies from major development milestones to the showroom floor.
- Advocate as the "Voice of the Customer," evaluating the revenue and brand implications of potential material cost-reduction ideas.
- Partner with Field Operations, Regional Sales Teams, and Retail Education & Training to provide brand support for our dealer network and field teams.
- Support the Ford Pro / Fleet Marketing team including the Super Duty Consumer Marketing Team with various marketing, sales, and promotional plans.
Leadership & Team Development
- Build, mentor, and develop a high-performing consumer marketing organization focused on cultivating deep customer expertise, analytical rigor, and cross-functional agility.
- Influence and align highly matrixed, multi-disciplinary teams (Product Development, Sales, Communications, Purchasing, and Finance) without direct line authority to achieve collective goals.
- Foster an empowered, data-driven culture that relies on analytical insights to execute the broader Ford Blue retail strategy.
This role will be based in Dearborn, MI.
QualificationsYou'll Have...
- Bachelor’s degree in Business Administration, Economics, Finance, Engineering, or a closely related field.
- 12+ years of progressive professional experience in the automotive industry, with a strong background in marketing, sales, communications, product line management, finance, or program management (or 10+ years of experience with a Master’s degree/MBA).
- 5+ years in leadership roles with direct accountability for enterprise-level strategic outcomes and leading/developing high-performing teams.
- Proven track record of successfully leading and influencing multi-disciplinary teams in a matrixed environment.
You May Also Have...
- MBA or Master’s degree in a technical or business field.
- Extensive experience in consumer marketing, product marketing, brand management, and / or field sales.
- Exceptional business and financial acumen, with a proven ability to leverage consumer data and analytics to build compelling, strategic business cases.
- Highly developed strategic mindset, with a demonstrated ability to translate long-term brand concepts into practical, near-term marketplace tactics.
- Outstanding communication and presentation skills, with a track record of simplifying complex concepts and delivering persuasive briefings to senior executives and external partners.
What you'll receive in return...
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL4Benefits
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid
Skills Required
- Bachelor's degree in Business Administration, Economics, Finance, Engineering, or related field
- 12+ years progressive professional experience in the automotive industry (10+ years with Master's/MBA)
- 5+ years in leadership roles with direct accountability for enterprise-level strategic outcomes
- Proven track record of leading and influencing multi-disciplinary teams in a matrixed environment
- Must be legally authorized to work in the United States (visa sponsorship not available)
- Based in Dearborn, MI; hybrid role with possible onsite requirement four or more days per week
- Experience in consumer marketing, product marketing, brand management, and/or field sales
- MBA or Master's degree in a technical or business field
- Strong business and financial acumen and ability to leverage consumer data/analytics
- Outstanding communication and presentation skills for senior executive briefings
Ford Motor Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ford Motor Company and has not been reviewed or approved by Ford Motor Company.
-
Pay Growth & Progression — The 2023 UAW–Ford agreement delivered immediate raises, restored cost-of-living adjustments, and accelerated progression to top rates for many hourly roles. These changes improved earnings trajectories compared with pre-2023 levels.
-
Healthcare Strength — Hourly employees retained very low employee cost-sharing under the 2023–2028 UAW–Ford agreement, and salaried materials describe comprehensive day‑one medical, dental, and prescription coverage. Mental-health support and family‑building benefits add depth to the overall health package.
-
Retirement Support — U.S. salaried roles feature a notable 401(k) contribution and match structure, and post‑2023 updates increased retirement contributions for many UAW‑represented employees. Together these elements strengthen long‑term financial security.
Ford Motor Company Insights
What We Do
Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.
