Director, Consumer Marketing Content Strategy

As the leader of our Content Strategy team you will amplify the impact of Included Health on the members by bringing our services to more of our members. We are seeking a strategic and visionary Director of Content Strategy to lead the content and creative function for Consumer Marketing. In this role, you will be responsible for developing and executing a content vision that drives engagement, supports business objectives, and delivers measurable results. You will manage the entire content strategy lifecycle, from developing messaging frameworks and content journeys to overseeing a creative team responsible for all content output. The ideal candidate excels at leading teams, driving innovation, and fostering collaboration, while building a scalable content strategy function that elevates the organization’s marketing initiatives.

Responsibilities:

• Strategy & vision: Define and communicate a strategic content vision that aligns with Consumer Marketing’s OKRs. Leverage data-driven insights to guide content development and optimize marketing initiatives to achieve measurable results.
• Leadership & team development: Build, lead, and scale a high-performing content strategy team, including managing creative teams responsible for content output across multiple channels. Mentor and develop team members, implementing scalable processes to foster innovation and excellence.
• Content strategy & messaging: Lead the development of comprehensive content strategies, including journey mapping, persona-driven messaging, and content planning. Ensure messaging consistency for both client and consumer audiences, maintaining a unified voice, tone, and brand positioning across all platforms.
• Creative & content management: Oversee all content output from the creative team, ensuring alignment with strategic objectives and quality standards. Develop scalable workflows and processes to manage the creation, production, and distribution of content across various channels.
• Cross-functional collaboration: Partner with teams across Consumer Marketing, product marketing, customer success, and creative to develop member-facing content that communicates value and aligns with organizational goals. Ensure that all departments are aligned on content strategy and execution.
• Planning & execution: Create and manage editorial calendars and oversee content production to ensure timely delivery across platforms. Optimize content through A/B testing, performance tracking, and continuous refinement of strategies.
• Performance analysis & reporting: Track, analyze, and report on content performance metrics. Use data to drive content improvements, refine strategies, and support client-facing teams with cohesive content that aligns with audience needs.

Qualifications:

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.
• 10+ years of experience in content strategy, marketing, and messaging, with a proven track record of developing and executing content plans that drive organizational impact.
• 5+ years of experience managing and developing high-performing teams, including creative teams responsible for content production and output.
• Expertise in journey mapping, messaging frameworks, and persona-driven content development.
• Strong background in creating consumer and client messaging that aligns with business objectives.
• Excellent project management skills, with the ability to lead cross-functional collaboration and ensure alignment on strategy and execution.
• Data-driven decision-maker with a strong ability to use strategic judgment to navigate complex challenges and optimize content initiatives.
• Exceptional communication and leadership skills, with the ability to inspire teams, build trust, and drive innovation across the organization.
• A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $138,380 - $195,470 + equity + benefits

Zone B: $159,137 - $224,780 + equity + benefits

Zone C: $172,975 - $244,330 + equity + benefits

Zone D: $179,894 - $254,100 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.

In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following: 

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents 

Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work 

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.