What You’ll Do
- Design and lead a year-round consumer research program that produces clear, decision-ready insights across podcasts, original programming, platform features, marketing, and the member experience
- Own our qualitative research strategy end-to-end, including interviews, focus groups, diary studies, concept testing, and targeted deep dives
- Design and oversee surveys and mixed-method research, making thoughtful choices around sampling, bias, and confidence levels
- Build, manage, and evolve beta and research communities, including recruitment, segmentation, incentives, and ongoing engagement, while avoiding over-reliance on convenience or super-user samples
- Advise teams on what conclusions are supported by the data and where uncertainty remains, with clarity and intellectual honesty
- Decide when research should be conducted in-house versus externally and manage research vendors, budgets, and timelines without sacrificing rigor
- Synthesize research into clear, compelling narratives and present insights to senior leaders in a way that drives real action
- Set and maintain a high bar for research rigor, methodology, and ethical standards across all consumer insights work
What We’re Looking For
- 5 to 8 years of experience in consumer insights, user research, or a related field
- Deep, hands-on experience with qualitative research methods and strong instincts for when qualitative, quantitative, or mixed approaches are appropriate
- Strong quantitative literacy, including survey design, sampling considerations, and interpreting imperfect or uneven data sets
- Proven experience managing external research vendors and budgets
- Background in media, technology, or subscription businesses strongly preferred
- Clear, confident communicator who can explain insights, limitations, and tradeoffs to senior stakeholders
- Strong judgment, organizational skills, and a practical, outcome-focused mindset
- Comfort working cross-functionally and influencing decisions at multiple levels of the organization
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What We Do
Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.
