Director, Consumer Insights & Creative Strategy

Director, Consumer Insights & Creative Strategy
 

Are you looking for a place where you can bring your experience leading consumer research strategy and advise on execution while maximizing synergies and economies of scale to drive more actionable insights for lower cost?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
 

Bring your experience and be empowered to innovate.

As a Director, Consumer Insights & Creative Strategy on the Digital Marketing team, a typical day for you will include:

• Lead consumer research strategy and advise on execution, partnering with each Neighborly brand’s Head of Marketing to develop a brand-specific annual approach depending on the brand’s growth strategy focal points (e.g., brand positioning, pricing strategy, services offerings, customer upsell opportunities)
• Develop new cost-effective, actionable brand health tracking strategy and execution plan across Neighborly brands
• Leverage DIY survey technologies to write, execute, and analyze quantitative survey data
• Influence internal and external stakeholders to ensure that consumer insights are embedded in decision-making
• Concisely explain insights coming from complex analyses through effective verbal/written communication
• Partner with each year’s focus brands’ Head of Marketing to develop a new, differentiated creative strategy and write creative brand campaign briefs
• Partner with Neighborly Creative Director to select and brief creative agencies to execute upon brand campaign briefs

Bring your skills and be inspired to achieve success.

(Required qualifications)

• Experience:
  • 10+ years of experience in a Consumer Insights, Market Research and / or Creative Strategy role, ideally with a mix across these roles
  • Extensive experience in conducting market research, including a deep understanding of which methodology is best-suited to answer each specific business question
• Skills:
  • Strong business strategy intuition, with the ability to continuously prioritize and drive focus on the most growth- accretive initiatives
  • A knack for – and special appreciation of – creative marketing strategy, with experience in writing creative briefs and working with (or within) a creative advertising agency
  • Well-honed understanding of what marketing creative is differentiated and effective
  • Ability to think critically and to interpret and apply processes across many different areas
  • Ability to manage multiple projects simultaneously and work autonomously with minimal supervision
  • Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
  • Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required
  • Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
  • Budget management skills and proficiency
  • Adept at and comfortable with oscillating between “the weeds” and “seeing the forest for the trees”
  • Possess intellectual curiosity, with the spirit of a perpetual student
• Education:
  • 4 Year Undergraduate degree Required, MBA or Masters of Market Research recommended
• Schedule / in-office requirements:
  • Open to remote or hybrid working model, if local.
  • Our office locations are:
    • 500 E John Carpenter Fwy, Irving, TX
    • 1010 N University Parks Drive, Waco, TX

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience
• Schedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zone
• Benefits: Check out our benefits offerings here: Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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