Hi, we're Oscar. We're hiring a Director, Consumer Growth and Product Marketing to join our Marketing Team.
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About the role:
Lucie Health is seeking a strategic, data-driven, and customer-obsessed Director of Consumer Growth & Product Marketing to accelerate growth across Lucie Health and HealthInsurance.org (HIO.org). This leader will own consumer positioning, go-to-market strategy, and integrated marketing programs that drive awareness, acquisition, engagement, and enrollment. Partnering closely with product, technology, corporate strategy and sales teams, they will bring consumer offerings to market, optimize digital experiences, and turn consumer demand into revenue growth.
The ideal candidate combines strategic leadership with hands-on expertise in product marketing, consumer acquisition, performance marketing, and analytics. They bring strong commercial judgment and a track record of translating consumer insights into differentiated messaging and measurable business results in a fast-paced healthcare or consumer marketing environment.
What You’ll Do
Own Consumer Marketing Strategy & Growth
- Define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning brand awareness, acquisition, engagement, enrollment, and retention.
- Translate business goals into an integrated marketing roadmap, including priorities, investment plans, performance targets, and resource allocation.
- Identify and evaluate growth opportunities across consumer segments, channels, and journeys to drive sustainable acquisition and long-term customer value.
- Partner with Product and Technology to shape the consumer experience, influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue.
- Use consumer insights, analytics, and marketing performance data to inform product requirements, campaign strategy, and growth decisions.
- Develop, execute, and optimize digital acquisition campaigns across paid search, paid social, display, events, and other channels, measuring performance against conversion, CAC, lead quality, and ROI.
- Partner with Corporate Marketing, Creative, Operations, and external partners to develop and test messaging, creative, audience strategies, and event initiatives that strengthen brand awareness and support growth.
You will report into the Head of Lucie Marketing
Work Location: This position is based in our New York, NY office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid
Pay Transparency: The base pay for this role is: $198,720 - $260,820 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.
Requirements:
- 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
- Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
- Strong understanding of digital analytics, conversion optimization, and marketing measurement
- Experience working cross-functionally with product, analytics, operations, and creative teams
- Strong project management and communication skills
- Healthcare, insurance, financial services, or other consumer-focused industry experience preferred
Bonus points:
- Healthcare or healthcare related experience including healthcare consulting, healthcare operations, healthcare finance, or related field
- Experience in fast-paced environments.
Travel Required - Up to 10%
This is an authentic Oscar Health job opportunity.
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ([email protected]) to make the need for an accommodation known.
California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
Skills Required
- 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
- Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
- Strong understanding of digital analytics, conversion optimization, and marketing measurement
- Experience working cross-functionally with product, analytics, operations, and creative teams
- Strong project management and communication skills
- Healthcare, insurance, financial services, or other consumer-focused industry experience
- Healthcare or healthcare-related experience, including healthcare consulting, healthcare operations, healthcare finance, or a related field
- Experience in fast-paced environments
Oscar Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Oscar Health and has not been reviewed or approved by Oscar Health.
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Healthcare Strength — Employer-sponsored medical coverage for employees and their families with mental-health support is prominently offered. Wellness programming and digital care access add to perceived strength.
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Parental & Family Support — Paid parental leave of 10+ weeks, backup care, and family-forming support (including fertility and adoption benefits) are part of the package. Reproductive‑loss leave is also noted.
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Leave & Time Off Breadth — Multiple time‑off options, wellness days, and an unlimited vacation program for some roles are described. Paid holidays, paid sick time, and a long‑tenure sabbatical broaden time‑away choices.
Oscar Health Insights
What We Do
Oscar Health, Inc. (NYSE: OSCR) is a leading consumer health company that gives people power over their healthcare. Oscar Health serves millions of consumers, employers, brokers, and partners through Oscar Insurance, Lucie Health Marketplace, and Trove Group. Together these businesses deliver exceptional lifestyle products and technology platforms that make healthcare easy to choose, use, and experience.
