The Role
The Director, Connections Strategy will develop communication and campaign strategies, leveraging audience research and data to enhance client engagement and drive brand growth.
Summary Generated by Built In
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Edelman is looking for an innovative and agile Connections Strategy Director to join our team and help us make the kinds of ideas that the internet loves. As a Connections Strategy Director, you will work to bring structure and clarity to creative ideas, designing the campaign infrastructure, content and channel mechanics required to bring campaign ideas to life. You are comfortable using data to underpin and inform your recommendations, a digital connoisseur fluent in both traditional and emerging channels and connected to culture – from trends to influencers to social memes, you know how to add fuel to an idea to help it catch fire.
We know you’re thinking, “isn’t Edelman a PR company?” Sure, public relations is part of who we are, but in recent years we’ve grown our surrounding departments and evolved into a next generation kind of agency that sits at the intersection of public relations and advertising.
In this role, you will work collaboratively with brand strategists, creatives, paid media, influencer teams and analytics experts to build meaningful connections with target audiences and compel them to act. This requires fluency within critical areas including:
Audience Research & Understanding: Using research & analytics tools & processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, etc.
Communication & Campaign Strategy Development: Identifying communication obstacles and opportunities, campaign architecture & ecosystem mapping, messaging frameworks and user journeys.
Channel, Content & Editorial Strategy: Defining the roles of channels & interoperability, content strategy (themes, priorities & styles/formats), campaign/messaging cadence, and executional brief development by channel (especially mapping to paid media plans).
Your work applies strategic rigor to the implementation of ideas, moving away from collections of tactics to connected campaigns, generating content that builds trust with audiences and fuels growth for brands
Responsibilities May Include, But Are Not Limited To:
- Articulate insights gleaned from cultural trends and consumer behavior, artfully organizing information from observations to strategic implications and recommendations
- Develop digital creative briefs that inspire clients and creative teams alike to come up with idea development and implementation
- Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience
- Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
- Works directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital & social 'firsts' that wow their consumers and audiences, while ensuring their professional success
- Work collaboratively with creative, analytics, paid and influencer teams to shape/customize creative executions based on platform knowledge and program goals
- Stay current on users, interactive trends, best practices, and digital experiences with an eye towards agency’s client base/portfolio
- Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements
- Develops well thought-out research plans (or informs research methods), identifying the right mix of primary and secondary, using cost and time-effective tools and trusted partners
- Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
Basic Qualifications:
- Minimum 6 years of experience in social, communications strategy, connections planning or other relevant capacity
- Bachelor's degree or equivalent work experience required
Preferred Qualifications:
- Strong social platform understanding & fluency of content best practices (existing & emerging)
- A passion for the intersection of culture and digital behavior
- Ability to leverage research & data to inform recommendations (channel, messaging, content, etc.)
- Experience building strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience, as well as building campaign and/or user journeys to inform high-order campaign ecosystem, phasing & channel needs.
- Knowledge of or previous experience working with/in paid media space a plus
- Excellent communication & presentation skills
- Intermediate experience with research tools such as MRI, GWI, Comscore, Brandwatch/listening, etc.
- Ability to manage multiple tasks concurrently in a deadline-driven process
- Strong self-motivated and self-starting personality Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines
- Proven experience in delivering effective campaign plans for large, well-known brands
- Experience working collaboratively across partner agencies
#LI-PP1
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
Top Skills
Brandwatch
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Gwi
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The Company
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
